Paid Search Analyst

The Aragon Company; United States; On-site; USD 30,000 - 45,000; Part time

Job summary

Join a forward-thinking performance marketing agency as a Paid Search Analyst, where you'll enhance brand visibility and drive business growth. In this dynamic role, you'll collaborate with cross-functional teams to plan, execute, and optimize paid advertising campaigns, ensuring they meet defined performance metrics. With a focus on data-driven decision-making, you'll analyze campaign metrics and provide actionable insights to improve efficiency and effectiveness. If you thrive in a fast-paced environment and have a passion for digital marketing, this part-time opportunity is perfect for you!

Qualifications

• 1-3 years of experience in digital paid advertising.
• Understanding of various marketing campaign types in Google.

Responsibilities

• Analyze and report on campaign metrics using various tools.
• Collaborate with teams to manage campaigns and budgets.

Skills

Digital Paid Advertising

Google Analytics

Campaign Optimization

Data Analysis

Organizational Skills

Education

High School Graduate

Bachelor’s Degree in Relevant Field

Tools

Google Ads

Everflow

Tableau

Microsoft Clarity

Job description

This range is provided by The Aragon Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$30,000.00/yr - $45,000.00/yr

Strategic Human Resources Leader (SPHR, SHRM-SCP, TMP Certified)

Who We Are:

The Aragon Company is an industry recognized Performance Marketing Agency that provides advertisers with high-quality traffic through our owned and operated web properties, award-winning affiliate network, and hands-on affiliate agency representation.

The Position:

The Aragon Company is seeking a Paid Search Analyst to join our Team to enhance our brand, drive business growth, and provide paid campaign management solutions within The Money Manual Business Unit. The Paid Search Analyst will collaborate with Media Buying, Content, Business Development, and Leadership to plan, execute and optimize paid advertising campaigns to meet defined performance metrics.

Key Responsibilities:

• Partner with AdOps and Data Analytics to ensure viability of granular performance data necessary to conduct key campaign optimizations.
• Analyze and report on campaign metrics leveraging Everflow, Google Analytics, Google Ads, Funnel, Microsoft Clarity, Tableau, while formulating actionable insights and cross-collaborating with Teammates to achieve desired results.
• Perform end-to-end analyses that identify key drivers of emerging trends to drive digital marking efficiencies and optimizations; analyze and synthesize learnings for Media Buyers and Teammates.
• Collaborate with Leadership and Teammates to manage campaigns, bid strategies, and budget allocation to meet both internal ROAS goals and advertise quality metrics.
• Stay up to date on latest industry trends, tools, and best practices in digital advertising to drive optimal and successful campaign performance.

Qualifications:

• Minimum of 1-3 years of experience in digital paid advertising; understanding of variety of marketing campaign types in Google (Search, PMAX, Display, Youtube, etc.).
• Experience with Google Analytics or similar analytics platforms.
• Demonstrated ability to think critically about business requirements to drive meaningful decision-making.
• Excellent organizational skills and proven ability to prioritize and deliver multiple projects, adhering to tight deadlines in a constantly changing and extremely fast-paced environment.
• High school graduate or equivalent; bachelor’s degree in relevant field or equivalent work experience is preferred.

Compensation:

This position is Part-Time – 20 hours a week/4 days a week - 1099 Independent Contractor. The target range for this position is $30,000.00 - $45,000.00 (annually). Pay may vary from the target range and is determined by a number of factors including experience, location, pay equity, and other relevant business conditions.

Seniority level

• Associate

Employment type

• Part-time

Job function

• Marketing and Analyst
• Industries
• Advertising Services, Social Networking Platforms, and Marketing Services