Paid Search Account Manager

Acadaca; New York (NY); Remote; USD 65,000 - 75,000; Full time

Job summary

El Toro Interactive is seeking a Paid Search Manager to enhance e-commerce campaigns. This remote-friendly role involves managing PPC campaigns, analyzing data for performance, and utilizing tools like Google Analytics. Ideal candidates are motivated team players with strong analytical skills, seeking to contribute to a dynamic marketing team. Join a company that values work-life balance and offers comprehensive benefits.

Benefits

Comprehensive health care

401k

Flexible Fridays

Virtual happy hours and game nights

Qualifications

• 1-3 years' experience as a PPC Account Manager.
• Familiarity with A/B testing strategies.
• Working knowledge of analytics tools.

Responsibilities

• Overseeing day to day operations for search, display, and shopping campaigns.
• Launching campaigns from scratch, including proper keyword and audience selection.
• Managing bids and budgets to ensure best CPA/ROAS.

Skills

Data analysis

Communication

Analytical thinking

Problem-solving

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft Ads

Google Analytics

MS Office

Job description

El Toro Interactive, a leading digital marketing agency within the full-service eCommerce ecosystem, specializing in fashion and beauty, is actively seeking an experienced and passionate Paid Search Manager to join our dynamic team. We operate as a remote-friendly organization, with a focus on attracting the best talent across the United States.

You will be tasked with supporting our Digital Marketing team to rapidly scale Paid Search within the e-commerce campaigns. This includes managing multiple social/ad accounts for clients from all over the nation.

Responsibilities:

On a day to day, you’ll be responsible for helping drive success through our Paid Search and Remarketing Channels. Responsibilities include:

• Overseeing day to day operations for search, display and shopping campaigns.
• Launching campaigns from scratch - including proper keyword and audience selection.
• Actively managing bids and budgets to ensure the best CPA/ROAS.
• Proficiently creating reports within Excel (Pivot Table and VLOOKUP experience is a must)
• Navigating Google Analytics to extract actionable insights
• Staying informed about industry changes and trends.
• Serving as a liaison between El Toro and 3rd party vendors.
• Analyzing data to improve performance and identify issues.

Ideal Candidates:

Extremely motivated, super organized, ambitious team player who has serious attention to detail, is analytical minded and able to problem solve in a fast paced environment.

Passionate about digital marketing and up to date on the latest trends and best practices

Able to handle several clients and projects at one time

Well versed with grammar/proofreading & familiar with reading analytic reports

Knowledge of conversion optimization and pixel implementation

Knowledge of PPC, Display ads, SEO, E-commerce and Email Marketing

Familiar with A/B testing strategies

• 1-3 years’ experience as a PPC Account Manager.
• Experience in data analysis and reporting is preferred
• Familiarity with multiple platforms (Google Ads, Microsoft Ads, MNTN CTV) is preferred
• Working knowledge of analytics tools (Google Analytics)
• Proficient in MS Office (particularly Excel i.e. Pivot Tables, vLookups, etc.)
• Excellent communication skills
• Strong analytical thinking with strong math skills
• Must be authorized to work in the U.S.

El Toro Interactive offers best-in-class benefits, promoting work-life balance and a positive work environment. Some highlights include:

• Comprehensive health care, 401k, short/long-term disability, life, dental, and vision insurance.
• Transit and parking benefits.
• Work-life balance initiatives such as taking your birthday off and Flex Fridays.
• Informal and relaxed dress code.
• Virtual happy hours and game nights.

We embrace remote work, and your physical location is not a barrier to joining our team.

The salary range for this role is $65,000 to $75,000; however El Toro considers several factors during the hiring process, including but not limited to, responsibilities, the role, experience, education, training, and key skills.

El Toro is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.