Marketing Communications Manager - Pioneer Complementary Crops, Agronomy and Rep Comms

Vylor; Johnston (IA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Four weeks paid time off

Parental leave

Retirement plan

Tuition reimbursement

Job summary

Vylor is seeking a Marketing Communications Manager to lead messaging and integrated campaigns for Pioneer brand portfolios in the U.S. You will collaborate with sales, product, and agency partners to drive communications that resonate with farmers and industry partners.

The role requires eight or more years in a related field, a strong writing background, and experience delivering multi-channel campaigns across traditional and digital channels. On-site in Johnston, IA with robust benefits.

Qualifications

• Bachelor's degree in marketing, advertising, PR, or agriculture communications.
• Eight or more years in Pioneer, a communications agency, or related role focusing on writing, media planning, and strategic planning.
• Experience with integrated campaigns across traditional and digital channels.

Responsibilities

• Plan and develop marketing communications strategies aligned to product portfolios.
• Lead messaging, creative oversight, and regional execution with internal/external teams.
• Coordinate with agencies to deploy paid media, digital, and PR initiatives.
• Oversee agronomy content and collaboration with product lines and growers.

Skills

Strong writing skills

Strategic planning

Team collaboration

Industry knowledge: crop/agriculture

Education

Bachelor's degree in marketing, advertising, public relations, or agriculture communications

Job description

Join Vylor—Powering the Future of Agriculture

At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting‑edge biotech, and next‑generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.

Join us to help scale innovation globally and shape what’s next in crop science.

Come join our team in the role of Marketing Communications Manager! Manage marketing communication efforts directed at Pioneer Sales Representatives in the U.S., including evaluating and enhancing effective communication strategies to keep the Pioneer field sales team up to date on marketing efforts. Collaborate with the Pioneer Sales Effectiveness Manager on Pioneer Sales Rep programming, including recruitment and co‑branded opportunities through the Rep Rewards program.

Lead all facets of marketing communications for Pioneer brand varietal wheat, sunflower and sorghum product portfolios in the U.S. Work collaboratively and as an integral part of the Pioneer marketing team to develop and implement strategy and tactical execution of timely and effective communications directed to farmers, industry partners, Pioneer sales representatives and field sales employees.

Serve as the strategic lead for all agronomy communications including promoting and enhancing the Pioneer agronomy brand, including Agronomy Innovation solutions. Provide oversight of Pioneer media briefs and coordinate agronomy speakers for media opportunities in collaboration with agency partners. Additionally, identify opportunities for agronomy content and communication integration opportunities across all marketing communications initiatives and look for ways to enhance the delivery of agronomy content.

What You'll Do

Planning and strategic development of marketing communications initiatives

• Align product marketing plans and strategies to messaging, positioning and planning processes for the development and implementation of paid media advertising and marketing communication initiatives as it relates to respective portfolios.
• Provide guidance and oversight to internal and external resources in the development and implementation of creative marketing communications plans and activities, with the input of product marketing managers.
• Work closely with advertising agency partners, Vylor Integrated Communications and Creative Services teams to develop marketing communications plans and implement in a timely manner.
• Maintain dynamic regionally relevant and timely messaging.
• Collaborate with broader Pioneer marketing communications team to include complementary product solutions when appropriate.
• Work with industry stakeholder groups on promoting the annual National Sorghum Producers yield content, and lead communications to promote winners with Pioneer products.
• Evaluate creative concepts based upon strategic understanding of objectives and opportunities to align with the annual Pioneer portfolio marketing plans.
• Evaluate and utilize all channels and media outlets to deliver messages most effectively and efficiently depending on target audience.

Deploy integrated marketing communications plans

• Lead the execution of targeted digital communications, working with Vylor integrated communications to deploy data‑driven communications. Leverage e‑platforms and digital interactivity to deliver communications for respective portfolios. Tools include: Pioneer.com, email, ag‑related web sites, SEO, SMS, etc.
• Collaborate with Public Relations team members and agency to maximize earned media opportunities. Consider media relations tactics as part of the overall marketing communications plan.
• Create literature and other sales support materials that deliver consistent messaging supporting Pioneer portfolios within responsibility.
• Oversee the development of sales support collateral materials or other customer‑facing elements that are utilized at the field‑sales level.
• Collaborate with Pioneer sales agency and marketing agency partners on co‑branded programming for localized marketing tactics.

Lead agronomy communications strategic thinking and identify opportunities for enhanced agronomy content inclusion and deployment.

• Lead the Pioneer agronomy brand promotional initiatives. Consider opportunities to build more Rep and Grower awareness of the value of Pioneer agronomy as a differentiator.
• Oversee agronomy communication initiatives such as the Agronomy Digital Studios, Pioneer Media Briefs, and Walking Your Fields newsletter. Consider other agronomy assets that can be utilized to provide timely and effective agronomy content information to growers and field teams.
• Collaborate with other product line communications managers and enhance the integration of agronomy messaging into product messages and initiatives.
• Engage with Agronomy Innovations team and agronomy field teams as needed to identify agronomy promotion and communication ideas.

Budget and Resource Management

• Oversee an annual marketing communications budget and be able to manage internal and external resources (people and dollars) to efficiently and effectively execute marketing communications campaigns.

DECISION MAKING

Ensure that written and verbal communications follow legal guidelines, third party agreement requirements, company advertising standards, marketing philosophies and product marketing guidelines.

What You'll Need

Education:

Bachelor's degree in the field of marketing, advertising, public relations, or agriculture communications.

Experience

Eight or more years with Pioneer, a communications agency or other transferrable professional experience, performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning.

Additional Knowledge, Abilities And Skills Required By This Position

• Strong writing skills with experience writing for an agricultural audience.
• Knowledge of production agriculture, agronomy and/or overall crop management.
• Experience in working on integrated, multi‑faceted communications campaigns using a variety of delivery platforms, including traditional media advertising and digital communications tools.
• Ability to make sound, thoughtful judgments on the effectiveness, efficiency and impact of communications alternatives.
• Is a team player yet can think and work independently – see initiatives through from plan development to execution.

Benefits – How We'll Support You

• Numerous development opportunities offered to build your skills
• Be part of a company with a higher purpose and contribute to making the world a better place
• Health benefits for you and your family on your first day of employment
• Four weeks of paid time off and two weeks of well‑being pay per year, plus paid holidays
• Excellent parental leave which includes a minimum of 16 weeks for mother and father
• Future planning with our competitive retirement savings plan and tuition reimbursement program
• Learn more about our total rewards package here - Corteva Benefits
• Check out life at Vylor! https://www.linkedin.com/company/vylorgenetics/

Corteva announced to separate our current advanced seed and genetics business to establish a standalone company, operating as Vylor, Inc. The process of the planned separation is anticipated to be completed the fourth quarter of 2026, subject to legal requirements and board approval. Should you accept this position, it is anticipated that, following conclusion of the separation, you would be an employee of Vylor, Inc. and your employment would be governed by Vylor, Inc. employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by Vylor, Inc. at an appropriate time and subject to any necessary consultation processes.

Vylor is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.