Paid Media Strategy Associate - Campaign Optimization

Jobtailor; Illinois; On-site; USD 52,000 - 76,000; Full time

Job summary

Jobtailor is seeking a detail-oriented Digital Marketing Associate to help launch and optimize paid social campaigns across Meta, LinkedIn, TikTok, and YouTube. You will monitor performance, run tests, and develop audience strategies while building GA4 insights and UTMs for integrated campaigns.

The role requires 1–2 years of paid social/search experience, strong Excel skills, and the ability to manage multiple accounts in a fast-paced environment.

Qualifications

• 1–2 years of experience in paid social and paid search.
• Hands-on experience with Meta Ads Manager required.
• Familiarity with other social ad managers is a plus.
• GA4 and UTMs knowledge a plus.
• Strong analytical mindset.
• Proficiency in Microsoft Excel.
• Proficiency in MS Office Suite (PowerPoint, Word, Outlook).
• Able to manage multiple tasks across accounts in a fast-paced environment.
• Strong problem-solving skills.
• Bachelor's degree in marketing, digital/integrated marketing, advertising, or a related field.
• Detail-oriented, organized and dedicated.

Responsibilities

• Support the setup and launch of paid social campaigns across Meta, LinkedIn, TikTok, and YouTube.
• Monitor daily campaign performance and identify trends, insights, and optimization opportunities.
• Support testing initiatives involving campaign types and audience strategies.
• Build UTM tracking links for integrated campaigns.
• Support the setup and launch of paid search, YouTube, and Demand Gen campaigns.
• Assist with keyword research, ad copy, audience targeting, and campaign structure.
• Monitor campaign performance and search query reports.
• Manage pacing and budgets against monthly, quarterly, and annual investment targets.
• Compile and analyze campaign performance data using platform analytics and GA4.
• Support reporting deliverables, data pulls, and reporting insights.
• Maintain awareness of industry trends and their impact on assigned accounts.
• Conduct competitive and category-specific research.
• Contribute to campaign planning discussions.
• Collaborate with cross-functional teams to support integrated campaign execution.
• Participate in client meetings and internal status calls.

Skills

Paid Social Campaign Management

Paid Search Campaign Management

Keyword Research

Audience Targeting

Ad Copy Development

Data Analysis

UTM Tracking Link Creation

GA4 Knowledge

Excel Proficiency

Multitasking

Education

Bachelor's degree in marketing, digital/integrated marketing, advertising, or a related field

Tools

Meta Ads Manager

Google Analytics GA4

Microsoft Excel

PowerPoint

Word

Outlook

Job description

Jobtailor is seeking a detail-oriented Digital Marketing Associate to help launch and optimize paid social campaigns across Meta, LinkedIn, TikTok, and YouTube. You will monitor performance, run tests, and develop audience strategies while building GA4 insights and UTMs for integrated campaigns.

The role requires 1–2 years of paid social/search experience, strong Excel skills, and the ability to manage multiple accounts in a fast-paced environment.