AI-Driven Paid Media Associate

Jobtailor; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Jobtailor is seeking a paid media professional in New York City to launch and manage campaigns across social, search, and emerging channels.

You will support targeting, ad copy, testing, bidding, pacing, and budget allocation, while reviewing data daily and refining strategies. The role emphasizes AI-powered tool usage, cross-channel collaboration, and delivering actionable recommendations.

Qualifications

• 1+ years of experience in paid media, performance marketing, digital advertising, or a related field.
• Hands-on experience with self-service paid media platforms, ideally including Meta Ads Manager and Google Ads.
• Interest in emerging channels, formats, and platform features.
• Strong analytical skills.
• Proficiency in Excel and/or Google Sheets.
• Experience with Looker, Tableau, or similar reporting tools is preferred.
• Comfort working with campaign performance data, large datasets, ROAS, pacing, margins, and other performance KPIs.
• Strong organizational skills and attention to detail.
• Ability to manage budget changes, ongoing creative testing, and competing priorities in a fast-moving environment.
• Curiosity about AI-powered tools and ability to use emerging technology to improve campaign execution, analysis, and workflow efficiency.
• Growth mindset and enthusiasm for performance marketing, experimentation, platform innovation, and evolving ad-tech trends.
• Based in New York City and able to work in the office four days per week.

Responsibilities

• Launch and manage paid media campaigns across social, search, and emerging channels.
• Support audience targeting, ad copy alignment, creative testing, bidding, pacing, and budget allocation.
• Review campaign data daily, identify trends, reduce inefficient spend, manage delivery, and refine bidding strategies.
• Test creative, audiences, bidding strategies, attribution approaches, and platform capabilities.
• Partner with Meta, Google, and TikTok on ad product testing and platform updates.
• Leverage AI-powered tools to improve workflow efficiency, accelerate testing, and identify optimization opportunities.
• Maintain daily and monthly forecasts and monitor performance against goals.
• Translate campaign data into actionable recommendations and share learnings across the Performance Media Group

Skills

Paid Media Management

Meta Ads Manager

Google Ads

Analytical Skills

Excel Proficiency

Growth Mindset

Attention to Detail

Curiosity

Platform Innovation

Tools

Looker

Tableau

AI-Powered Tools

Google Sheets

Self-Service Paid Media Platforms

Job description

Jobtailor is seeking a paid media professional in New York City to launch and manage campaigns across social, search, and emerging channels.

You will support targeting, ad copy, testing, bidding, pacing, and budget allocation, while reviewing data daily and refining strategies. The role emphasizes AI-powered tool usage, cross-channel collaboration, and delivering actionable recommendations.