Paid Media Strategist (Remote US)

Directive; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency seeks a Paid Media Strategist to lead impactful campaigns for enterprise SaaS clients. This remote role offers a chance to develop high-impact strategies, manage client relationships, and optimize PPC campaigns across platforms like Google Ads and Facebook Ads. Join a dynamic team that values creativity, strategic thinking, and continuous learning, all while working in a supportive and inclusive environment that prioritizes employee well-being and professional growth.

Benefits

Comprehensive health benefits

Paid time off

Gym memberships

401(k) options with company match

Annual bonuses

Team retreats

Mental health support

Qualifications

• 3+ years experience in performance/digital marketing agency.
• Expertise in paid search and social campaigns.

Responsibilities

• Oversee multiple Paid Media accounts and client communication.
• Execute and optimize PPC campaigns on various platforms.

Skills

Paid Media Strategy

Google Ads

Facebook Ads

LinkedIn Ads

PPC Optimization

Data Analysis

Client Relationship Management

Strategic Thinking

Problem-Solving

Multitasking

Tools

Google Analytics

Excel

Facebook Business Manager

LinkedIn Campaign Manager

Job description

Join to apply for the Paid Media Strategist (Remote US) role at Directive.

Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies. We utilize Customer Generation, a proprietary marketing methodology focusing on SQLs and Customers rather than traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative, and Video, all aimed at creating comprehensive digital strategies that consistently meet client SQL targets.

This role reports to the Associate Director and is a vital part of the Paid Media team. The Paid Media Strategist will work directly with enterprise clients, managing communication, strategy development, and execution of Paid Media campaigns. This position offers the opportunity to develop high-impact strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and lead multiple Paid Media accounts
• Serve as the primary contact for clients
• Coordinate weekly with vendors and operational partners to ensure alignment and quality
• Drive referrals through strong client relationships and network
• Develop quarterly strategies for clients
• Create, maintain, and optimize budgets across channels
• Understand client positioning and unique value propositions
• Ensure lead routing accuracy within CRM systems
• Recognize the value of Programmatic campaigns
• Manage personal productivity and utilization
• Collaborate with the Associate Director to meet goals
• Execute and optimize PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI

What You Offer

• 3+ years experience in a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Expertise in paid search and social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Proficiency with advertising tools like Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong grasp of PPC principles and campaign optimization
• Ability to analyze data using Google Analytics, GA4, Excel, etc., to enhance performance
• Proven success in managing mid-market or enterprise accounts
• Strategic thinking to drive SaaS value
• Data storytelling skills
• Problem-solving mindset, competitive and curious
• Continuous industry learning
• Excellent organization and multitasking skills
• Commitment to quality and integrity in advertising
• Willingness to travel approximately once per year per client

What Success Looks Like

• Embodiment of core values in all interactions
• Management of about five mid-tier and enterprise accounts
• Achievement of department OKRs like client growth and retention
• Building trust and securing renewals
• Cross-selling aligned services
• Clear communication of results to clients and stakeholders
• Strategic decision-making for accounts

What We Offer

We provide a competitive living wage, comprehensive health benefits (medical, dental, vision, disability, life insurance), paid time off, holidays, and parental leave. Additional perks include mental health support, gym memberships, 401(k) options with company match, annual bonuses, and team retreats.

Work Environment

As a remote-first company, you can work from anywhere in the US or at our Irvine, CA office. We use virtual collaboration tools like Zoom and Slack. Candidates must have reliable internet, a professional workspace, and the ability to stay stationary for extended periods. Reasonable accommodations are available upon request.

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration regardless of race, gender, age, disability, or veteran status. For accommodations, contact [e-mail].