Paid Media Strategist (PPC/SEM)

Clix; United States; Híbrido; USD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work option

Competitive salary

Full benefits

Descripción de la vacante

Clix is a digital marketing agency seeking a Paid Media Strategist to lead Google Ads campaigns for diverse clients. The role focuses on strategy, keyword research, ad copy, campaign setup, bidding, and performance analysis in a supportive remote-friendly environment.

The ideal candidate will have 3–5 years of PPC/SEM experience, strong analytics, and proficiency with Google Analytics and GTM. St. Louis, MO or Little Rock, AR welcome. Competitive salary and benefits offered.

Formación

• Bachelor's degree in marketing, advertising, or related field.
• 3–5 years of PPC/SEM experience managing Google Ads campaigns.
• Deep Google Ads knowledge: setup, optimization, reporting.
• Strong data interpretation and data-driven decision making.
• Proficiency with Google Analytics and Google Tag Manager.

Responsabilidades

• Develop paid strategies aligned to client goals and budgets.
• Conduct thorough keyword research and analysis.
• Create compelling ad copy aligned to brand voice.
• Set up and optimize Google Ads campaigns and extensions.
• Monitor performance and maximize ROAS.
• Run A/B tests and implement data-driven decisions.
• Provide regular client/teammate reports with insights.
• Stay updated on industry trends and updates.

Conocimientos

Google Ads platform

Keyword research

Analytics

Reporting

A/B testing

Communication

Educación

Bachelor's degree in marketing/advertising (related field)

Herramientas

Google Analytics

Google Tag Manager

Descripción del empleo

Clix is composed of expert digital marketing strategists, creatives, problem solvers, and doers who lead and manage successful digital marketing campaigns across a wide variety of industries, companies, and contexts. Be part of an amazing culture built on and driven by collaboration, ongoing professional growth, and performance.

We are seeking a talented Paid Media Strategist to join our team and play a pivotal role in developing and executing highly effective Google Ads campaigns for our clients. You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and industry best practices will drive the success of our clients' digital marketing campaigns.

Clix fosters an environment where there is a continual opportunity to learn and grow in your career. The option to work remotely allows each team member to be more productive while working where they are most comfortable. Our integration with top digital collaboration tools allows the team to feel connected and work seamlessly, even in a remote environment. On top of that, a competitive salary, a full range of benefits, matching 401(k), paid time off (PTO), and an all-around exciting working environment round out the package offered by Clix.

Role Responsibilities:

• Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
• Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
• Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
• Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
• Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
• Conduct A/B testing and implement data-driven decisions to improve campaign performance.
• Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.
• Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media.

Ideal Education and Experience:

• Bachelor's degree in marketing, advertising, or a related field (preferred).
• Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients.
• Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager.
• Excellent knowledge of keyword research tools, competitor analysis, and industry trends.
• Solid understanding of search engine marketing principles and best practices.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members.
• Google Ads certification is a plus.

St. Louis, MO or Little Rock, AR candidates only.