Paid Media Strategist, iLawyer Marketing

EverService Holdings; United States; Remote; USD 60,000 - 70,000; Full time

Job summary

EverService Holdings is seeking a talented Paid Media Strategist to join our digital marketing team. The successful candidate will manage PPC campaigns, driving traffic and leads for legal clients. This role requires strong analytical skills and experience in digital marketing, particularly in the legal sector. Join us to help our clients maximize their marketing efforts and achieve their business goals.

Benefits

Remote-First Environment

Medical, Dental, & Vision Insurance

Company 401(k) Matching

Monthly Phone & Data Stipend

Paid Vacation & Sick Time Off

Qualifications

• 2+ years of experience in digital marketing, focusing on paid media in legal vertical.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.

Responsibilities

• Manage and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
• Conduct keyword research and develop ad copy to support campaign objectives.
• Monitor campaign performance metrics and provide regular reporting and analysis.

Skills

Analytical skills

Communication

Detail-oriented

Organizational abilities

Multitasking

Team player

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Google Ads

Bing Ads

Social media advertising

Job description

Description

About iLawyerMarketing:

iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates.

Summary of Position:

We are seeking a talented and experienced Paid Media Strategist to join our digital marketing team. In this role, you will be responsible for managing and optimizing pay-per-click (PPC) campaigns across various platforms to drive traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in Paid Media Legal advertising, strong analytical skills, and the ability to thrive in a fast-paced environment.

Responsibilities:

• Assist in the creation and optimization of paid media campaigns across platforms such as Google Ads, Bing Ads, and social media channels
• Conduct keyword research and ad copy development to support campaign objectives
• Monitor campaign performance metrics and provide regular reporting and analysis
• Collaborate with team members to brainstorm and implement innovative campaign strategies
• Stay up-to-date with industry trends and best practices in paid media
• Support the Paid Media Director in day-to-day campaign management tasks
• Assist with ad hoc projects and tasks as needed

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 2+ years of experience in digital marketing, with a focus on paid media in legal vertical
• Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational abilities
• Ability to multitask and manage multiple projects simultaneously
• Team player with a positive attitude and willingness to learn and grow

The base salary range for this opportunity is $60,000 - $70,000 plus benefits. This target compensation range is subject to multiple factors including role level, experience and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get you excited about your future at iLawyerMarketing.

Benefits

We’ve got you covered:

EverService is proud to offer a variety of benefits to support employees and their families, including:

• Remote-First Environment
• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Paid Vacation & Sick Time Off

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Nexa Receptionists, RYNO Strategic Solutions, and iLawyerMarketing. For more information, visit EverService at

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.