Paid Media Strategist: Google Ads & Growth

Carle Inclusion Connection Group; Champaign (IL); On-site; USD 42,485 - 73,067; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

Carle Inclusion Connection Group is seeking a Digital Marketing Media Specialist to lead paid media strategy and implementation. Based in Champaign, the role involves managing campaigns across leading platforms, optimizing performance, and ensuring alignment with business objectives.

Candidates should have 3–5 years of experience and expertise in Google Ads and analytics. The compensation ranges from $30.84 to $53.04 per hour, with a comprehensive benefits package available.

Qualifications

• 3–5 years of hands-on paid media experience with proven success.
• Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Meta.
• Strong understanding of digital marketing and business KPIs.

Responsibilities

• Plan, execute, and optimize advanced paid media campaigns.
• Manage day-to-day campaign tasks including budget allocation and keyword research.
• Conduct competitive and market analysis to adjust targeting strategies.

Skills

Google Ads experience

Analytical skills

Project management

A/B testing

SEO strategies

Education

Relevant certifications (Google Ads, Microsoft Ads)

Tools

Google Analytics

Microsoft Power BI

Adobe Analytics

Job description

Carle Inclusion Connection Group is seeking a Digital Marketing Media Specialist to lead paid media strategy and implementation. Based in Champaign, the role involves managing campaigns across leading platforms, optimizing performance, and ensuring alignment with business objectives.

Candidates should have 3–5 years of experience and expertise in Google Ads and analytics. The compensation ranges from $30.84 to $53.04 per hour, with a comprehensive benefits package available.