Paid Media Specialist

Locomotive; Raleigh (NC); Remote; USD 60,000 - 75,000; Full time

Benefits offered by this job

Salary ranges from $60,000–$75,000 per year

Medical, dental, and vision insurance

Employer sponsored 401(k) with up to 5% salary match

Generous paid time off

Maternity/Paternity leave

100% remote work

Job summary

A leading marketing agency is seeking a remote Paid Media Specialist. This position involves creating and optimizing multi-channel paid campaigns for B2B SaaS clients. The ideal candidate will have at least 2 years of experience in paid media, managing substantial budgets, and demonstrating strong analytical skills. This role offers competitive salary and a culture focused on work-life balance, integrity, and respect.

Qualifications

• 2+ years of experience in paid media or digital marketing, preferably in an agency.
• B2B SaaS paid media experience with understanding of sales cycles.
• Experience managing large budgets ($100k–$1M+ monthly).

Responsibilities

• Build, launch, and optimize multi-channel paid campaigns.
• Manage budgeting, bidding strategies, and campaign performance.
• Collaborate with marketing teams to align strategies.

Skills

Paid media management

Analytical skills

Budget management

Problem-solving

Client communication

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Google Analytics

Looker Studio

Job description

🇺🇸 US 🇺🇸 United States 🇪🇺 Europe What We Do SEO Paid Media Data & AI Brand & Design Content Digital PR Website Who We Are About Us Meet the Team Our Approach Insights Careers Who We Help Company Type Mid-Market Large Businesses Enterprise Organizations Franchises Industry B2B SaaS & Technology Fintech Healthcare Energy Manufacturing & Industrial Senior Care Professional Services Marketing Challenge Be Seen in Search Get the Right Leads Define Your Strategy Optimize the Customer Journey Build Brand Awareness Enter a New Market Elevate Your Website Our Work Contact us

Paid Media Specialist

About the job

LOCOMOTIVE Agency’s award-winning paid media team is looking for a fully remote Paid Media Specialist.

LOCOMOTIVE is a full-funnel marketing agency that builds predictable demand engines for B2B SaaS companies. We partner with growth and revenue teams to design and operate full-funnel acquisition programs using paid media, SEO, content, CRO, and analytics. Our approach blends strategic rigor, creative testing, and engineering-grade measurement to drive scalable, measurable growth. We are fully remote, values-driven, and focused on clear communication, transparent reporting, and sustainable work–life balance.

You will support the senior paid media lead in executing LOCOMOTIVE’s paid media offering: full-funnel strategy, channel execution, experimentation, and measurement for B2B SaaS clients. This role is hands‑on and client‑facing, focused on turning data and testing into scalable acquisition programs that align with sales and revenue goals.

What good is creating cutting‑edge digital ad campaigns, if you’re not enjoying the process? We truly love our work, clients and our team camaraderie. We’re an agency with work‑life balance at its core. Work hard – Log off – Repeat. Other core values include: Respect – Integrity – Initiative – Adaptability

About the Paid Media Specialist position

Responsibilities:

• Build, launch, and optimize multi‑channel paid campaigns on Google Ads, Microsoft Ads, LinkedIn, Meta, and programmatic where applicable
• Manage budget pacing, bidding strategies, and forecasting to meet KPIs and delivery targets
• Translate client business objectives into channel strategies, audience segmentation, funnel KPIs, and repeatable playbooks
• Supports senior paid media lead with planning, developing, and implementing comprehensive paid media strategies to increase brand visibility and recognition to drive new user acquisition, leads, and or purchases
• Assists with brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace
• Collaborates with internal marketing teams to align paid media strategies with overall marketing and business objectives
• Compiles daily, weekly, monthly, and lifetime reports with key performance metrics in Looker Studio & Google Sheets to quantify results and communicate findings and insights to the client
• Design and execute experimentation roadmaps for creative, audience, and landing page tests
• Implement, QA, and troubleshoot tracking (GTM, pixels, GA4) and support attribution improvements
• Develops ad copy for Google, Microsoft (Bing), LinkedIn, Meta campaigns with the ultimate objective of generating action, interest, and/or engagement from the targeted audience
• Produce client‑ready reports and dashboards in Looker Studio/Google Data Studio and present actionable insights
• Collaborate with strategy, content, CRO, and analytics teams to align creative, landing pages, and offers with paid efforts
• Monitor industry trends and recommend new channels, tactics, and automation where appropriate

Who You Are:

• An industry expert with knowledge of paid search and paid social channel management (Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads etc.),
• Equal parts competitive and curious – a true problem solver, with a high agency mindset
• Analytical thinking with strong math skills
• Use information, data, and resources to proactively identify and solve problems to get the job done
• Stellar organizational skills with an eye for detail
• Diligent work habits and ability to meet deadlines; ability to manage and prioritize multiple projects simultaneously
• Cross‑functional collaboration and client‑facing communication
• Eagerness to learn new strategies to effectively manage paid media and client expectations.

Required Qualifications

• 2+ years of paid media, demand generation, or digital marketing experience, preferably in an agency environment
• Proven B2B SaaS paid media experience with understanding of sales cycles and ICPs
• Experience managing sizable budgets ($100k–$1M+ per month across accounts)
• Demonstrated problem‑solving capabilities in a client‑facing role
• Professional and respectful demeanor in dealing with internal and external business partners
• Strong analytical skills with experience interpreting performance data and making optimization recommendations
• Hands‑on experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads

Preferred qualifications

• Experience in Google Tag Manager implementing conversion tracking preferred,
• Extensive working knowledge of analytics tools (Google Analytics, Looker Studio, SEMrush, Ahrefs, etc.)
• Experience with CRO frameworks, experimentation tools, and WordPress

Benefits include:

• Salary ranges from $60,000–$75,000 per year, depending on experience
• Medical, dental, and vision insurance
• Employer sponsored 401(k) with up to 5% salary match
• Generous paid time off
• Maternity/Paternity leave
• 100% remote work

The target hire date is Mid February 2026.