Paid Media Specialist

Haymarket; New York (NY); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Health plans including medical, dental

401(k) with company matching

Vacation and sick time

Life insurance

Work from Anywhere 3 weeks

Job summary

Haymarket Media, Inc. is seeking a Paid Media Specialist to join the Campaign Performance / PPC team in New York. The role executes, monitors, and optimizes paid digital campaigns across Haymarket brands with budget tracking and cross-functional collaboration.

You will work with Google Ads, Facebook Ads Manager, programmatic channels, and create optimized reporting. The position offers a hybrid schedule in NYC, with three days in office as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3+ years of hands-on experience with Google Ads, Facebook Ads Manager, programmatic advertising, and paid media campaign execution.
• Proficiency with Excel, Google Sheets, PowerPoint, and Google Slides.
• Familiarity with Looker and Google Analytics; ability to learn new analytics platforms quickly.
• Strong analytical and organizational skills; ability to manage multiple complex projects.

Responsibilities

• Execute, manage, and quality-check paid media campaigns across platforms including Google Ads and Facebook Ads Manager.
• Monitor daily performance, schedule campaigns, set up targeting lists, and implement retargeting.
• Analyze PPC performance and implement optimizations to improve results.
• Maintain campaign tracking logs, reports, and budget trackers for data-driven decisions.
• Develop and update digital creative assets using Canva and platform tools.
• Collaborate with internal teams to share insights and ensure goals are met.
• Support monthly budget forecasting.

Skills

Google Ads

Facebook Ads Manager

Programmatic advertising

Excel

Google Sheets

PowerPoint

Google Slides

Looker

Google Analytics

Data analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Canva

Looker

Google Analytics

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Paid Media Specialist

Marketing Department Prm Full Time Regular New York, NY, US

2 days ago Requisition ID: 2098

Salary Range: $60,000.00 To $65,000.00 Annually

Paid Media Specialist

Haymarket Media, Inc. is seeking a Paid Media Specialist to join the Campaign Performance / PPC team. This position is located in our New York, NY office on a hybrid work schedule; three (3) days in office depending on business needs.

Job Overview:

Reporting to the Paid Media Director, the Paid Media Specialist executes, monitors, and optimizes paid digital media campaigns across Haymarket brands, including Medical Communications, NACE, myCME and PRI. This role manages campaign setup, quality assurance, audience targeting, performance analysis, and budget tracking across multiple paid media platforms. Working closely with PPC, Campaign Performance, and cross-functional teams, the specialist helps drive campaign performance, meet learner participation goals, maintain quality standards, and maximize return on advertising spend.

Responsibilities:

• Execute, manage, and quality-check paid media campaigns across platforms including Google Ads, Facebook Ads Manager, and other native, search, display, programmatic, and social advertising channels.
• Monitor daily campaign performance, manage campaign start and stop schedules, set up article sponsorships, upload and download audience targeting lists, and implement retargeting initiatives.
• Analyze PPC performance to identify underperforming campaigns and implement optimizations to improve results.
• Maintain accurate campaign tracking logs, performance reports, and budget trackers to document campaign changes, monitor key performance indicators, and support data-driven decision-making.
• Develop and update digital advertising creative assets, including banner ads and promotional materials, using tools such as Canva and applicable platform-specific creative tools.
• Collaborate with Medical Communications, NACE, myCME, and other internal teams to share campaign insights, support marketing strategies, and ensure campaigns meet performance goals and quality standards.
• Support monthly budget forecasting.

Skills and Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-3+ years of hands-on experience with Google Ads, Facebook Ads Manager, programmatic advertising, and paid media campaign execution is preferred, with proficiency in Microsoft Excel, Google Sheets, PowerPoint, and Google Slides.
• Familiarity with Looker and Google Analytics, or the ability to learn new analytics and reporting platforms quickly.
• Strong analytical and organizational skills to analyze campaign performance, identify trends, execute data-driven optimizations, and manage multiple complex projects simultaneously.
• Excellent communication and problem-solving abilities, with sharp attention to detail, proactive ownership, and a track record of collaborating effectively across teams to deliver accurate, high-quality campaigns.

What We Offer:

• A competitive compensation package
• The salary range for this position is $60,000-$65,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Employee referral awards
• Training opportunities through industry-recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week "Work from Anywhere" benefit, to ensure work life balance

About Haymarket:

Haymarket Media, Inc. is an award-winning specialist content and information company. With more than 30 market-leading media brands, Haymarket offers unmatched expertise and insight through balanced, relevant, original content across a spectrum of media channels. Haymarket is home to highly regarded health care professional brands such as The Clinical Advisor, Dermatology Advisor, and MPR (Medical Professionals Reference) among a portfolio of HCP-focused, specialty-specific websites, as well as the esteemed business media titles including PRWeek, MM+M (Medical Marketing and Media), Campaign and McKnight’s Long-Term Care News.

Haymarket Media, Inc. is the US division of Haymarket Media Group. Haymarket Media Group is a privately-owned media, data and information company, shaping a better future with remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Canada, Hong Kong, Singapore, India, Germany and the Netherlands. Haymarket’s portfolio consists of more than 70 market-leading brands including Campaign, Third Sector, What Car?, MyCME and Asian Investor. Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally. As a Certified B Corporation, we’re proud to be part of a community of companies working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through LinkedIn.

California Applicants may view Haymarket Media, Inc.'s Privacy Statement for California Residents here.