Paid Media Specialist

Hudson Automotive Group; Charleston (SC); Remote; USD 68,000 - 73,000; Full time

Benefits offered by this job

PTO: up to 10 days/year

Medical, Dental, Vision, Life

401k program

Employee discounts

Hudson Academy training

Job summary

Hudson Automotive Group is seeking a Paid Media Specialist to join our fast-growing marketing team. This fully remote role requires location in NC, SC, GA, TN, KY, FL, AL, LA, or OH and focuses on managing multi-channel campaigns with strong data insights.

You will optimize ads across Google Ads and Meta Ads, analyze GA4 data, and present results to dealership leadership while thriving in a fast-paced environment.

Qualifications

• Proven ability to develop and optimize multi-channel campaigns.
• Strong analytical skills with data-driven decision making.
• Excellent communication skills with the ability to present insights to stakeholders.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads and Meta Ads.
• Analyze performance metrics and report insights to dealership leadership.
• Collaborate with marketing team to align paid media with overall strategy.
• Manage multiple accounts and projects with attention to detail under tight deadlines.

Skills

Analytical skills

Data insights

Communication

Campaign optimization

Tools

Google Ads

Meta Ads

GA4

Ad serving platforms

Job description

Hudson Automotive Group is looking for a candidate with proven automotive dealership marketing experience to join our growing marketing team as a Paid Media Specialist! Hudson Automotive, a 3rd generation family-owned group is one of the fastest growing auto dealer groups and management companies in the Southeast U.S. If you're an experienced Paid Media professional within the automotive dealership space and have a track record of supporting multiple accounts and are looking to join a top-performing operation, it’s time to shift your career into gear with Hudson Automotive!***Fully Remote position must be located in the following states: NC, SC, GA, TN, KY, FL, AL, LA, or OH***What do we offer?Collaborative work environment and customer centric cultureCompensation: $68-73KHudson Academy: Continuous training and professional developmentPaid Time Off: Full-time employees can accrue up to 10 PTO days per year.Medical, Dental, Vision, and Life Insurance401k programEmployee discounts on products & servicesCompetencies:Strong analytical skills, with experience in Google Analytics, bid management, and ad serving platformsProven ability to develop and optimize multi-channel campaigns independentlyExcellent communication skills and experience presenting data insights to stakeholdersAbility to thrive in a fast-paced environment and manage multiple projects under tight deadlinesQualifications:Tier 1 automotive advertising agency experience (Required).Active Google Ads Search Certification (Required).2 years of experience managing digital advertising campaigns across Google Ads and Meta Ads platforms.Proficiency in GA4 and digital campaign reporting tools.Strong analytical skills with the ability to interpret data and provide actionable insights.Results driven ability with familiarity of CPA, CPC, CTR, and ROAS.Ability to manage multiple projects and accounts with attention to detail.Experience preparing marketing and other reports and presenting to dealership management/leadership.Outstanding written and verbal communication skills.Are you ready to work in a rewarding, high-energy environment, and state-of-the-art facility? Come take the next step of your career with Hudson Automotive Group!We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.