Paid Media Specialist

Pearl Lemon Group; California; Remote; USD 60,000 - 90,000; Full time

Job summary

The Pearl Lemon Group seeks a Paid Media Specialist to run effective global campaigns. This remote role demands a blend of creativity and analytical skills, with responsibilities including managing media campaigns, optimizing conversion funnels, and utilizing data-driven strategies for real growth.

Benefits

Remote-first work environment

Access to advanced tools and ongoing training

High-impact campaigns with international clients

Fast promotions and leadership paths

Qualifications

• 2+ years managing paid campaigns across major platforms.
• Strong grasp of analytics tools (GA4, pixels, tags, tracking).
• Comfortable working solo and synchronized across time zones.

Responsibilities

• Own paid media campaigns on Google, Meta, LinkedIn, TikTok, YouTube.
• Optimize funnels from first click to final conversion.
• Use data to drive decisions regarding ROAS, CTR, CPA, CAC.

Skills

Analytics

A/B Testing

Creative Thinking

Job description

The Pearl Lemon Group is a conglomerate that was incorporated by Deepak Shukla in October 2016. Starting life as a digital marketing agency; the company has since entered the accountancy, legal, food & beverage, game development, property, as well as reputation management space amongst a whole host of other areas.Our mission is to help businesses of all sizes grow their online presence and achieve their marketing goals. At Pearl Lemon Group, we pride ourselves on being a team of dedicated and passionate individuals who are committed to providing exceptional services to our clients. We believe in going above and beyond to deliver results that exceed expectations, and our track record of success speaks for itself.With a focus on innovation and staying ahead of the curve, we are constantly exploring new techniques and strategies to help our clients stay ahead of the competition. Our team is made up of experts in their respective fields, who bring a wealth of experience and knowledge to every project.Whether you're a small business just starting out or a large enterprise looking to expand your reach, we have the expertise and resources to help you achieve your goals. Join us on this exciting journey and let's work together to take your business tothenextlevel!

The Role

Paid Media Specialist | Run Global Campaigns That Actually Convert

We’re not after clicks — we want conversions. ROAS. Real growth.

At Pearl Lemon, we’re scaling fast and hiring smarter. With 100+ remote marketers, strategists, and creatives across the globe, we’re searching for a Paid Media Specialist who knows how to build and scale paid campaigns that deliver real business outcomes.

Your Role:

• Own paid media campaigns on Google, Meta, LinkedIn, TikTok, YouTube & more
• Optimize funnels from first click to final conversion
• Launch A/B tests, write killer ad copy, and collaborate with content pros
• Use data to drive every decision — ROAS, CTR, CPA, CAC
• Report results clearly, optimize relentlessly, and scale smart

Why You'll Love It Here:

• Remote-first: work from anywhere, no micromanagement
• Access to advanced tools and ongoing training
• High-impact campaigns with international clients
• Direct collaboration with founders & execs
• Growth: fast promotions and leadership paths
• A team that celebrates data, hustle, and breakthroughs

Ideal Profile

What We’re Looking For:

• 2+ years managing paid campaigns across major platforms
• Strong grasp of analytics (GA4, pixels, tags, tracking)
• Creative + analytical — you get both sides
• Comfortable working solo and in sync across time zones
• Love building and experimenting, not just managing

What's on Offer?

• Strong opportunities to progress your career
• Work alongside & learn from best in class talent
• Opportunity within a company with a solid track record of performance