Paid Media Specialist

Prosana; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading agency is seeking a Paid Media Specialist to manage paid media campaigns across platforms. This fully remote role involves creating, optimizing, and reporting on campaigns for various B2B clients. With opportunities for growth and continuous learning, this position is ideal for someone with a passion for digital marketing and client relations.

Benefits

25 days paid holidays plus bank holidays

Fully remote work environment

Growth opportunities in the company

Access to training and a network of specialists

Qualifications

• At least 4 years of hands-on experience with Google Ads and Meta Ads.
• Understanding of paid media channels like LinkedIn and TikTok.
• Experience working with B2B clients.

Responsibilities

• Manage and optimize paid search and social campaigns for B2B clients.
• Monitor performance data and implement strategies for improvement.
• Act as primary contact for clients, providing updates and troubleshooting issues.

Skills

Google Ads

Meta Ads

Data Analysis

Client Communication

Advertising Strategy

Job description

Ready to take the helm as a Paid Media specialist and drive significant impact in the realm of lead generation? Join this UK-based agency, where innovation meets ambition in the dynamic performance marketing landscape. They focus on delivering top-tier client acquisition solutions for clients and set themselves apart by delving deep into their businesses.

WHAT YOU’RE GETTING YOURSELF INTO

In your role as a Paid Media Specialist, you’ll manage a mix of paid search and paid social campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok. You’ll work with a variety of B2B clients, owning both the strategy and execution that drives real, measurable growth.

You’ll be hands-on in campaign creation, optimization, and reporting, and act as the main point of contact for your clients. From budget allocation to audience testing, performance reviews to creative collaboration, you’ll be trusted to make a real impact.

This is a full time, fully remote position. If you’re based outside of the UK, this would be as a contractor.

WHAT’S IN IT FOR YOU

• Develop yourself as a Paid Media Specialist with growth opportunities within the company and working with a diverse portfolio of clients
• A fully remote work environment with the possibility to visit the office in Bournemouth to meet the team in the future
• 25 days paid holidays plus bank holidays so you can spend some time with your friends or family, or simply relax and work on your hobbies
• Continued learning opportunities by having access to training and a network of specialists to help continue your growth

HOW YOU WILL SPEND YOUR TIME

• Act as the primary contact for clients, providing clear explanations of results, ensuring mutual understanding of briefs, addressing potential inquiries proactively, and streamlining reports for clarity and comprehension
• Engage in building, managing, and troubleshooting ad campaigns on Google and Meta for a diverse range of customers. Focus on delivering campaigns that consistently meet or surpass performance goals, ensuring effectiveness in reaching target audiences
• Manage and refine the infrastructure elements of ads, including audiences, custom conversions, and catalogs. Your role is to optimize these components for maximum efficiency, contributing significantly to the success of each campaign
• Take charge of monitoring and enhancing the performance of clients' accounts. Implement strategies that drive continuous improvement and contribute to client satisfaction and business growth
• Regularly review performance data to identify areas for improvement. Use these insights to develop strategies that noticeably enhance the efficiency and effectiveness of campaigns
• Proactively seek and explore opportunities to grow and expand client campaigns. Utilize innovative approaches to increase engagement and maximize return on investment
• Provide expert technical and creative guidance to optimize campaign outcomes. Address client inquiries with informed and strategic solutions that align with their campaign goals

WHO YOU ARE

• You have at least 4 years of hands-on experience with Google Ads and Meta Ads
• You have a strong understanding of other paid media channels such as LinkedIn, TikTok, Twitter etc.
• You have experience working with cross-functional teams
• You have experience working in an advertising agency, startup or service-based business
• You have worked with clients from the B2B industry
• You have experience with client communication and know how to build long-lasting relationships with them
• You have t-shaped marketing knowledge, understanding different areas of the marketing funnel
• You have the drive to consistently improve yourself, and actively spend your time reading about new trends, industry changes, and best practices
• You are detail-oriented & love analyzing and tracking data
• You are a self-starter and are able to motivate yourself without others’ guidance
• You are fluent in English, both written and verbal