Paid Media Senior Strategist

Tinuiti; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Tinuiti is seeking a Senior Paid Search & Social Strategist to lead portfolio-level Paid Search/Shopping and full-funnel Paid Social strategy and client management. You will translate complex cross-channel insights into executive-ready decisions and guide substantial budgets with forecast rigor.

You will own client narratives (QBRs/steerco), mentor less senior talent, and codify playbooks that scale. Collaboration with Analytics and Creative teams will be essential to drive growth.

Qualifications

• Experience leading portfolio-level paid search and paid social strategies.
• Ability to translate cross-channel insights into executive-ready decisions.
• Proven track record managing substantial budgets and client relationships.

Responsibilities

• Lead portfolio-level Paid Search/Shopping and full-funnel Paid Social strategy.
• Own client narratives (QBRs/steerco) and mentor junior staff.
• Translate insights into actionable recommendations for clients.

Skills

Paid Search

Paid Social

Budget Management

Cross-Channel Insights

Client Management

Tools

Bliss Point

Job description

Who We Are

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all, and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d Love To Hear From You If

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Who We Are

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d Love To Hear From You If

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Search & Social Senior Strategist, you will lead portfolio-level Paid Search/Shopping and full-funnel Paid Social strategy and client management to deliver efficient, profitable growth. You’ll translate complex cross-channel insights into executive-ready decisions, guide substantial budgets with forecast rigor, and leverage automation and Bliss Point to reduce waste and unlock new opportunities. You’ll own client narratives (QBRs/steerco), mentor less senior talent, and codify playbooks that scale. We align scope and expectations to our job architecture to ensure consistency and transparent progression.

Level and scope alignment

• Level: Senior Strategist (IC). Solves very complex problems, leads major cross-functional initiatives, and is recognized for breadth and depth across Paid Search and Paid Social; no direct reports but mentors/coaches others.
• Scope: Owns a complex client or multi-brand portfolio; sets and delivers annual Rocks with KPIs; shapes strategy, measurement, and client communications; partners closely across disciplines, and with client leadership, Creative, Analytics, Shared Services, Strategic Planning & Investment, and the Product/Bliss Point team as needed.

Key Responsibilities

Client-Centric

• Own the client growth agenda: align Paid Search/Shopping and Paid Social strategy to P&L, inventory, and customer journey; manage trade-offs, scenarios, and executive communications.
• Lead QBRs/steerco updates with clear recommendations and decision thresholds; connect media to business impact (revenue, CAC, LTV); strengthen senior-client relationships.

Product-Led

• Or