Director, Paid Social

Tinuiti; United States; A distancia; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

Tinuiti, the largest independent full‑funnel marketing agency in the U.S., seeks a Director of Paid Social to own client relationships and the growth agenda. You will partner with the Pod Leader to connect Social to Search, Commerce/Retail Media, TV/Audio, and Creative, translating insights into actionable plans.

You will drive platform‑level improvements, mentor teams, and manage margins, utilization, and forecast accuracy across your clients, while delivering executive‑level leadership and

Formación

• 10+ years in Paid Social with proven results at scale across multiple platforms.
• 3+ years managing managers and senior ICs; hiring and coaching experience preferred.
• Ability to connect Social plans to Search, Commerce/Retail Media, TV/Audio and Creative.
• Experience with platform analytics (GA4) and growth‑first innovations.

Responsabilidades

• Own senior‑stakeholder relationships and growth agenda for clients.
• Lead onboarding, renewals, expansion, and cross‑sell opportunities.
• Translate insights into executive‑ready actions and budgets.
• Own financial health: margin, utilization, forecast accuracy with analytics.

Conocimientos

Paid Social

People leadership

Cross-channel literacy

GA4 / analytics

Platform knowledge (Meta/TikTok/Pinsr)

Herramientas

GA4

Meta Ads

TikTok Ads

Pinterest Ads

Descripción del empleo

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Director, Paid Social, you will lead a portfolio of clients and be a senior, day‑to‑day owner of the client relationship and growth agenda in partnership with the senior Client Partner and Pod Leader as appropriate. You will align account team recommendations to client goals, set clear expectations, and foster trust with senior stakeholders by proactively creating high‑value moments to meet, present, and influence decisions. You'll partner with internal leaders to resolve escalations quickly, connect Social to other channels (Search, Commerce/Retail Media, TVAD, Creative), and translate platform, competitive, and Bliss Point insights into executive‑ready actions. You will also own the financial health of your team and channel(s) for your clients (e.g. margin, utilization/capacity, and forecast accuracy, working closely with your Pod Leader and Finance).

Key responsibilities

Client‑Centric

• Own senior‑stakeholder relationships and the growth agenda; turn business goals into a full‑funnel Social plan and secure alignment on options and trade‑offs.
• Lead onboarding, transitions, and escalations with clarity and speed; bring renewal, expansion, and cross‑sell opportunities and support new business narratives.

Product‑Led

• Orchestrate responsible use of platform automation and features across teams (e.g., Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); pilot, measure, and scale.
• Embed Bliss Point insights (Forecasting, Always‑On Incrementality, Creative Insights, Brand Equity) in planning and budget allocation; close feedback loops with Product and Analytics.

Data & Measurement‑Driven

• Install simple, strong measurement habits: growth‑first innovations with clear success thresholds and read cadence (lift/holdout where feasible; otherwise sound A/Bs).
• Ensure signal quality and data health (pixel/CAPI, event mapping/priorities, UTMs/GA4); require financial narratives (forecast vs. actual) and note model caveats in decisions.

The Tinuiti Way

Connect the dots across channels for clients: explain how Social complements Search, Commerce/Retail Media, CRM, TV/Audio, and Creative; propose integrated plans and a straightforward measurement approach to prove combined lift.

Codify reusable playbooks; educate clients and internal teams; stay current on industry and platform shifts and bring pragmatic innovation.

Owner Mindset

• Think and act like an owner: eliminate recurring waste at root, make change safe (guardrails, rollback), close issues fast, publish before/after results, and share adoptable playbooks; steward financials (margin, utilization/capacity, forecast accuracy).

People Leader

• Build and lead a high‑performing team: clear KPIs, weekly 1:1s, timely feedback, skill development, and a succession bench; hire and onboard well.
• Install or uphold governance (standards, scorecards, QA cadence) that sustains quality and consistency across teams; coach managers to lead the system.

Ways of working and values

Greatness attracts Greatness: Raise the craft bar; seek feedback; embrace new tools and AI. Clients grow, we grow: Anchor decisions in business outcomes with innovation, precision, and proof. Culture of ownership: Act with speed, reduce waste, and own results end‑to‑end.

Professional & Technical Qualifications

• Experience: 10+ years in Paid Social with proven results at scale across multiple platforms (Meta, TikTok, Pinterest, Snapchat, Reddit; LinkedIn/X as relevant).
• People leadership: 3+ years managing managers and senior ICs preferred; hiring, coaching, performance, and succession.
• Cross‑channel literacy and communication: able to connect Social to Search, Commerce/Retail Media, TVAD, and Creative in simple, persuasive narratives.
• Product/measurement: Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+; GA4 and platform analytics; can set growth‑first innovations with clear thresholds and reads; translate Bliss Poin