Hybrid Paid Media Planning Senior Analyst

US Tech Solutions; New York (NY); On-site; USD 82,656 - 89,544; Full time

Job summary

A global staffing solutions firm is looking for a Marketing Planning Senior Analyst in New York City to lead marketing strategies and optimize performance across digital channels. The ideal candidate has a bachelor's degree and over 4 years of experience in performance marketing. Responsibilities include planning and forecasting, analyzing performance metrics, and developing executive reporting. Excellent communication and analytical skills are essential for this mid-senior level role.

Qualifications

• 4+ years’ experience in performance marketing, digital media planning, DTC or subscription-based business.
• Strong analytical, financial modeling, and forecasting skills.
• Experience with campaign management and optimization across major media platforms.

Responsibilities

• Lead paid media planning and forecasting across channels.
• Synthesize cross-channel performance data to inform strategy.
• Develop business cases to evaluate impact of growth initiatives.

Skills

Strong communication skills

Analytical skills

Project management

Education

Bachelor’s degree in Analytics, Statistics, Data Science, Business or related field

Tools

SQL

Tableau

Looker

Power BI

Google Suite

Excel

Job description

A global staffing solutions firm is looking for a Marketing Planning Senior Analyst in New York City to lead marketing strategies and optimize performance across digital channels. The ideal candidate has a bachelor's degree and over 4 years of experience in performance marketing. Responsibilities include planning and forecasting, analyzing performance metrics, and developing executive reporting. Excellent communication and analytical skills are essential for this mid-senior level role.