Paid Media Manager, Veterinary (Remote, Raleigh)

Blacksmith Agency; Raleigh (NC); Remote; USD 85,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager for veterinary clients. You will own paid media campaigns, budget calls, roadmap development, and the narrative during client conversations.

You will manage Google Ads, Meta, LinkedIn and Microsoft Ads, handle tracking with GA4, Tag Manager and pixels, and craft 90‑day roadmaps plus quarterly growth plans. Experience with multi-location veterinary clients is a strong plus.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Proven ROAS/CPA improvement across campaigns
• Agency experience managing multiple clients
• Clear spoken English with US clients

Responsibilities

• Own paid media for veterinary clients across Google Ads, Meta, LinkedIn and Microsoft Ads
• Budget allocation, bidding, targeting and creative testing, and deciding when to pause a campaign
• Conversion tracking and attribution using GA4, Tag Manager and platform pixels
• Develop 90-day roadmaps for each client and communicate the numbers on calls
• Grow accounts through retention, upsell and long-term relationships

Skills

Google Ads

Meta Ads

English (US)

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.