Paid Media Manager, Veterinary (Remote, Boston)

Blacksmith Agency LLC; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency, a US-based AI-first digital agency, is seeking a Paid Media Manager for Veterinary clients. You will own paid media strategy, budgets, and pacing for a book of veterinary groups and multi-clinic practices, and you will articulate the narrative behind the data on calls with clients.

In this remote role, you’ll optimize campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, build ROAS-focused roadmaps, and drive long-term growth and retention for multiple accounts.

Qualifications

• 3+ years hands-on in Google Ads and Meta: campaigns built, run and optimized.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Experience with veterinary or multi-location businesses is a plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set up conversion tracking and reliable attribution (GA4, Tag Manager, platform pixels).
• Develop 90-day and quarterly roadmaps for each client and explain numbers.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

ROAS optimization

Agency experience

English communication

Veterinary multi-location

Tools

GA4

Tag Manager

Pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Veterinary you own paid media for a book of veterinary clients (veterinary groups and multi-clinic practices): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for veterinary or similar multi-location businesses is a strong plus.