Paid Media Manager, Urgent Care (Remote, Seattle)

Blacksmith Agency; Seattle (WA); Remote; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for Urgent Care accounts. You own paid media strategy, budgeting, targeting, and the client roadmap, acting as the strategic voice in calls. You will manage multi-location urgent care accounts and drive long-term growth.

The role requires 3+ years with Google Ads and Meta, strong US-English communication on live calls, and remote collaboration across the US, Canada, LATAM, and South Africa markets.

Qualifications

• 3+ years hands-on in Google Ads and Meta with direct campaign ownership.
• Proven history moving ROAS, CPA, or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• Experience in paid media for multi-location urgent care or similar businesses is a plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and testing.
• Set up and verify conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Campaign optimization

Agency experience

US client calls

Tools

GA4

Tag Manager

Conversion pixels

Job description

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.