Paid Media Manager, Urgent Care (Remote, Philadelphia)

Blacksmith Agency; Pennsylvania; Remote; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is a remote-friendly AI-first digital agency seeking a Paid Media Manager for Urgent Care clients. You will own paid media campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, bids, targeting, and testing, and lead the roadmap and storytelling in client calls.

You will also ensure accurate conversion tracking, and drive growth through retention and upsell with a strategic voice in meetings with urgent care clients across multiple sites.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ability to move ROAS, CPA or pipeline metrics.
• Experience managing multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.
• Experience with urgent care or multi-location businesses is a strong plus.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for assigned accounts.
• Handle budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Set up and verify conversion tracking with GA4, Tag Manager and platform pixels.
• Own 90-day and quarterly roadmaps; present the story behind the numbers in client calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads & Meta

ROAS/CPA impact

Agency experience

English on calls

Urgent care multi-location

Job description

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.