Paid Media Manager, Urgent Care (Remote, Atlanta)

Blacksmith Agency; Atlanta (GA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Media Manager, Urgent Care, to own paid media for urgent care client accounts. You will set budgets, plan campaigns, and tell the story of performance on client calls.

You will act as the strategic voice, driving the roadmap and the narrative behind metrics. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bidding and targeting, and ensure accurate conversion tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven record of moving ROAS, CPA, or pipeline numbers.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• Paid media for multi-location businesses is a strong plus.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Track conversions and attribution using GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta

Agency experience

English (US)

Multi-location paid media

Job description

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Urgent Care you own paid media for a book of urgent care clients (urgent care groups running many sites): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for urgent care or similar multi-location businesses is a strong plus.