Paid Media Manager - Adhesive Consumer Brands

Henkel Corporation; Westlake (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Henkel is seeking a results-oriented media leader to own national and retail media strategy across our adhesive brands. You will translate brand objectives into actionable media plans, guide agencies, allocate budgets, and measure performance to drive growth.

Collaboration with brand teams and sales will be essential to deliver cohesive campaigns. You’ll develop testing roadmaps, optimize creative impact, and present executive-level insights and recommendations to stakeholders.

Responsibilities

• Lead National and Retail Media strategy across a portfolio of adhesive brands and customers, driving awareness, consideration, and sales through data-driven marketing investments
• Leverage media platforms, website analytics, and marketing technologies to uncover insights, evaluate performance, and identify growth opportunities
• Key responsibilities include translating brand and account objectives into media strategies, recommending budget allocations, guiding agencies and media partners, evaluating creative effectiveness, measuring business impact, and communicating performance and recommendations to stakeholders
• Work closely with brand teams, customer account teams, and other marketing team members to create cohesive campaigns
• Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend
• Establish channel investment strategies, evaluate budget scenarios, and develop media recommendations aligned to brand, customer, and organizational growth objectives
• Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
• Partner with internal creative teams and external agencies to develop testing roadmaps, evaluate creative effectiveness, identify creative fatigue, and recommend optimization opportunities based on performance insights
• Collaborate on website improvements and optimizations for each brand across various CMS platforms, working with agencies and global support teams
• Develop executive-level performance reporting, quarterly business reviews, and actionable recommendations that translate media performance into business impact for marketing, sales, and leadership stakeholders

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• Lead National and Retail Media strategy across a portfolio of adhesive brands and customers, driving awareness, consideration, and sales through data-driven marketing investments
• Leverage media platforms, website analytics, and marketing technologies to uncover insights, evaluate performance, and identify growth opportunities
• Key responsibilities include translating brand and account objectives into media strategies, recommending budget allocations, guiding agencies and media partners, evaluating creative effectiveness, measuring business impact, and communicating performance and recommendations to stakeholders
• Work closely with brand teams, customer account teams, and other marketing team members to create cohesive campaigns
• Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend
• Establish channel investment strategies, evaluate budget scenarios, and develop media recommendations aligned to brand, customer, and organizational growth objectives
• Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
• Partner with internal creative teams and external agencies to develop testing roadmaps, evaluate creative effectiveness, identify creative fatigue, and recommend optimization opportunities based on performance insights
• Collaborate on website improvements and optimizations for each brand across various CMS platforms, working with agencies and global support teams
• Develop executive-level performance reporting, quarterly business reviews, and actionable recommendations that translate media performance into business impact for marketing, sales, and leadership stakeholders