Paid Media Manager

Dr. Phillips Center For The Performing Arts, Inc.; Orlando (FL); On-site; USD 80,000 - 100,000; Full time

Job description

Dr. Phillips Center, Orlando, Florida, United States of America

Job Description

Posted Monday, July 22, 2024 at 4:00 AM

Position Summary

The Paid Media Manager is responsible for promoting performances and events across multiple venues through strategic traditional and digital advertising campaigns. This position will utilize paid media channels to drive ticket sales, increase brand awareness, and effectively engage with our audience while delivering on institutional goals and objectives.

Responsibility includes planning and implementing more than 500 campaigns with $1million in ad spend on an annual basis.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

• Plan, develop, and optimize paid media campaigns across various platforms including Paid Social — Meta Ads (Facebook/Instagram), TikTok Ads, X/Twitter Ads, Paid Search — Google Ads (Search/Display), Programmatic, Streaming and other relevant traditional channels—television, radio, print & outdoor.
• Support Director, Advertising with campaign planning, research, implementation, and reporting.
• Manage and reconcile the advertising budgets effectively to achieve maximum ROI and ensure campaigns are within budget guidelines.
• Research and identify target audiences to ensure paid media campaigns are reaching audience effectively and efficiently. Leverage marketing research tools and analytics platforms.
• Integrate with owned (website, email, social) and earned (PR) media channel owners and marketing manager to ensure alignment on a strategic integrated marketing & communications plan.
• Monitor campaign performance, review daily ticket sales, and provide regular reporting on key metrics such as CTR, CPC, conversion rates, and ROAS.
• Collaborate with internal stakeholders including the Programming, Group Sales, Box Office, and Development teams to align advertising efforts with organizational goals and priorities.
• Work with external agencies as needed to support campaign execution and performance tracking
• Stay up to date with digital marketing trends, best practices, and industry standards to maintain our competitive edge.
• Participate in internal and external meetings to explore new opportunities, media partner outreach, and share campaign updates.
• Submit detailed project requests to project management to support paid media plans.
• Follow and support all operational policies and procedures. Assimilate into the arts center culture through understanding, supporting and demonstrating the core values.
• Maintain a professional and friendly relationship with other departments, colleagues, and partners.
• Able to remain calm under pressure. Ability to work effectively with internal and external customers, some of whom will require high levels of patience, tact, and diplomacy. Maintain Dr. Phillips Center standards of customer service at all times.
• Able to effectively communicate in English in both written and oral forms.
• Other duties as assigned.

Knowledge and Experience

• Bachelor’s degree in advertising, marketing, or business required.
• Minimum of 3 years’ experience in media planning & digital paid media buying and implementation is required. Experience in traditional media (print, radio, & tv) is a plus.
• Must have experience in Meta Ad Manager, Google Ads, & Google Analytics.
• Relevant certifications in digital media platforms (e.g., Meta Certifications, Google Ads Certification, Google Analytics, etc.) is preferred.
• Relevant experience in the transactional business such as entertainment/theatre, theme park, venue marketing industries.
• Ability to think strategically and be analytical. Creative and energetic with strong attention to detail. Ability to embrace a dynamic environment; must be nimble to adjust media strategies on short notice. Excel under pressure in a deadline-driven environment.
• Possess excellent verbal and written communication skills, good business sense, and computer literacy.
• Must be well-versed in reading, understanding and adhering to budgets. Must be able to complete moderately complex mathematical calculations.
• Must be knowledgeable in Word, Excel, PowerPoint and Outlook.

Special Conditions of employment

• This position requires the ability to work a variable schedule, evenings, weekends, and holidays to meet operational needs.
• This role is located on-site in Orlando, Florida. Remote/hybrid work is not available.

Dr. Phillips Center, Orlando, Florida, United States of America