Paid Media Lead for Hospitality & Entertainment

ENT1009ECIL

Baltimore (MD)

On-site

USD 75,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Health, dental, and vision insurance

Personal and vacation time

401(k) plan with employer match

Job summary

Live! Hospitality & Entertainment is seeking a Paid Media Strategist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. The Specialist will support marketing initiatives for Live!

Hospitality & Entertainment brands and drive customer acquisition and ticket sales across districts & venues. The ideal candidate will lead paid media efforts, translate data into actionable recommendations, and collaborate with field teams and agencies on search,

Qualifications

Bachelor's degree in marketing, advertising or media related field.
4+ years of paid media or digital marketing experience.
Hands-on experience managing campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Reddit, or similar channels.
Strong understanding of paid search, programmatic, display, video, audio, and OTT/CTV media.
Experience developing media plans, allocating budgets, analyzing results, and making strategic recommendations.

Responsibilities

Serve as the paid media lead and primary strategic partner for assigned brands and markets.
Partner with field marketing teams to understand business goals and develop media strategies to drive reservations, ticket sales, event attendance, private event leads, and visitation.
Develop media plans including channel strategy, audience targeting, budget allocation, promotional support, and testing recommendations.
Own paid media performance for assigned markets and proactively identify opportunities to improve results and drive growth.
Build, launch, manage, and optimize campaigns across paid social and digital advertising platforms including Meta, TikTok, LinkedIn, Snapchat, Spotify, Reddit, and emerging channels.
Partner with agency teams on paid search, programmatic, OTT/CTV, and broader media strategy, evaluating recommendations and ensuring alignment with business goals.
Analyze performance, attribution, customer acquisition metrics, and ROI to provide actionable recommendations to field marketing teams and leadership.
Create and present performance reports, insights, and strategic recommendations to field marketing teams.
Identify, test, and evaluate new channels, audiences, and advertising opportunities to improve performance and drive innovation.
Manage campaign budgets, pacing, tracking, measurement, and reporting across multiple brands and markets.