Paid Media Growth Strategist

Live! Hospitality & Entertainment; Baltimore (MD); On-site; USD 75,000 - 80,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with employer match

Paid time off

Job summary

Live! Hospitality & Entertainment is seeking a Paid Media Strategist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department.

The specialist will drive paid media campaigns across social, video and other channels to support ticket sales and customer acquisition. The role balances strategic planning with hands-on execution and requires expertise in audience development, channel mix, budgeting, and performance analysis.

Qualifications

• Bachelor's degree in marketing, advertising or media related field.
• 4+ years of paid media or digital marketing experience.
• Hands-on experience managing campaigns across Meta, TikTok, LinkedIn, Snapchat, Reddit or similar channels.
• Strong understanding of paid search, programmatic, display, video, audio, and OTT/CTV media.
• Experience developing media plans, budgets, analyzing results, and making strategic recommendations.
• Experience partnering with agencies on media strategy, planning, and performance optimization.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.

Responsibilities

• Serve as the paid media lead for assigned brands and markets.
• Develop media plans including channel strategy, audience targeting, budget allocation, and testing recommendations.
• Own paid media performance and identify opportunities to improve results.
• Manage campaigns across paid social and digital platforms (Meta, TikTok, LinkedIn, Snapchat, Reddit, etc.).
• Collaborate with agency teams on search, programmatic, OTT/CTV, and broader media strategy.
• Analyze performance, attribution, customer acquisition metrics, and ROI to inform strategy.
• Create and present performance reports and insights to field marketing teams and leadership.

Skills

Analytical skills

Communication

Stakeholder management

Team collaboration

Education

Bachelor's degree in marketing/advertising/media

Tools

Meta

TikTok

LinkedIn

Snapchat

Reddit

Job description

Live! Hospitality & Entertainment is seeking a Paid Media Strategist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department.

The specialist will drive paid media campaigns across social, video and other channels to support ticket sales and customer acquisition. The role balances strategic planning with hands-on execution and requires expertise in audience development, channel mix, budgeting, and performance analysis.