Paid Media & Growth Strategy Analyst

Yoh, A Day & Zimmermann Company; New York (NY); On-site; USD 34,440 - 42,705; Part time

Benefits offered by this job

Medical, Prescription, Dental & Vision Benefits

Health Savings Account (HSA)

401K Retirement Savings Plan

Training opportunities

Job summary

A leading staffing agency in NYC is hiring a Paid Media & Growth Strategy Analyst. This role involves executing ad campaigns across platforms like Meta Ads and Google Ads, analyzing campaign performance, and supporting team efficiency. Competitive pay of $25-$31 per hour with benefits including health coverage and a 401K plan.

Qualifications

• 1-2+ years of hands-on experience running paid media campaigns across various platforms.
• Strong ability to adapt to new tools and processes quickly.
• Detail-oriented with excellent multitasking skills.

Responsibilities

• Maintain internal media buying trackers and campaign logs.
• Build and launch ad campaigns on various platforms.
• Monitor and optimize live campaigns.

Skills

Digital advertising fundamentals

Running paid media campaigns

Data analysis using Excel/Google Sheets

Excellent organizational skills

Effective communication

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Google Analytics

Job description

Overview

Senior Technical Recruiter at Yoh, A Day & Zimmermann Company

Role details

Paid Media & Growth Strategy Analyst with Large Media Company
Contract to Hire
Onsite in NYC 5x per week
Pay Range- $25-$31 per hour w2

Must have ad campaigns across a variety of platforms, including Meta Ads Manager, Google Ads. Must have Paid Media Experience.

The Paid Media & Growth Strategy Analyst will support day-to-day campaign execution across multiple advertising platforms, while also assisting with ad hoc projects that improve team efficiency and workflow.

Key Responsibilities

• Maintain and update internal media buying trackers, campaign status logs, and team calendars on a daily basis
• Build and launch ad campaigns across a variety of platforms, including Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads, Spotify, Amazon, Disney+/Hulu, LinkedIn, The Trade Desk, and more
• Create and manage first-party and third-party audiences across key platforms, ensuring proper targeting and alignment with campaign goals
• Monitor live campaigns to confirm delivery within benchmark and optimize for improved performance
• Build reporting dashboards for both client-facing and internal use, ensuring accurate and timely delivery of performance insights
• Support internal projects requiring campaign data analysis or historical media insights
• Collaborate with team leads on campaign planning and media strategy as needed

Qualifications

• Strong understanding of digital advertising fundamentals, including campaign objectives, KPIs (CPM, CTR, CPC, ROAS), and media terminology
• 1-2+ years of hands-on experience running paid media campaigns across Meta Business Manager, Google Ads Manager, and TikTok Ads Manager
• Proficient in Excel/Google Sheets; able to build pivot tables, manipulate large data sets, and extract insights from performance data
• Extremely detail-oriented with excellent organizational and multitasking skills; comfortable managing multiple campaigns and deliverables at once
• Ability to quickly adapt to new platforms, tools, and processes in a fast-paced environment
• Demonstrated interest in music and artist marketing; strong understanding of music genres, fan behavior, and adjacent artist audiences
• Effective communicator with experience collaborating cross-functionally with creative, strategy, and client-facing teams
• Bonus: Experience with emerging platforms (Snapchat Ads, Reddit Ads, Spotify Ad Studio, etc.), Datorama, Looker Studio, The Trade Desk, Google Analytics, or third-party attribution tools

Estimated Min Rate: $25.00
Estimated Max Rate: $31.00

What’s In It for You?

We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh’s network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh’s extensive talent community that will provide you with access to Yoh’s vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
• Health Savings Account (HSA) (for employees working 20+ hours per week)
• Life & Disability Insurance (for employees working 20+ hours per week)
• MetLife Voluntary Benefits
• Employee Assistance Program (EAP)
• 401K Retirement Savings Plan
• Direct Deposit & weekly e payroll
• Referral Bonus Programs
• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant’s experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.