Paid Media Growth Architect

Gainor Staffing; New York (NY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

A fast-growing startup is seeking a Paid Media Lead to develop and execute comprehensive paid media strategies. This role involves audience segmentation, creative testing, and performance optimization across platforms like Meta, TikTok, and YouTube. The position offers a competitive salary range of $150,000 – $200,000 based on experience and includes a hybrid work model in New York, NY. The ideal candidate is data-driven, results-oriented, and thrives in a fast-paced environment.

Qualifications

• Strategic thinker who transforms insights into actionable paid media campaigns.
• Comfortable navigating fast-paced environments where experimentation drives results.
• Experienced in managing significant ad budgets with accountability.

Responsibilities

• Design and execute end-to-end paid media strategies.
• Segment audiences to guide targeting.
• Develop testing frameworks for campaign validation.
• Scale high-performing campaigns by refining messaging.
• Monitor competitor activity for audience capture.

Skills

Strategic thinking

Audience analysis

Experience across social platforms

Creative intuition

Performance optimization

Data-driven decision making

Experimentation

Ad budget management

Job description

A fast-growing startup is seeking a Paid Media Lead to develop and execute comprehensive paid media strategies. This role involves audience segmentation, creative testing, and performance optimization across platforms like Meta, TikTok, and YouTube. The position offers a competitive salary range of $150,000 – $200,000 based on experience and includes a hybrid work model in New York, NY. The ideal candidate is data-driven, results-oriented, and thrives in a fast-paced environment.