Paid Media Director: Strategy, Growth & Impact

FTI Consulting; New York (NY); On-site; USD 99,000 - 173,000; Full time

Job summary

FTI Consulting is seeking a Paid Media Director to develop and execute data-driven paid media and digital strategy. This role involves working with clients across sectors on corporate branding, public affairs campaigns, crisis response, and special situations.

You will collaborate with colleagues across Corporate Positioning & Insights to deliver integrated, multi-channel programs, contribute to proposals, and help lead client engagements with a strong focus on measurement and growth.

Qualifications

• Bachelor’s degree in Communications, Marketing, Political Science, Business, or a related field.
• 5+ years hands-on paid media experience, ideally within a communications agency, public affairs firm, or digital consultancy.
• Demonstrated experience planning and executing paid campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), and programmatic display platforms.
• Proficiency in campaign measurement tools including GA4 and GTM, plus native platform reporting.
• Experience with listening and monitoring tools such as Brandwatch, Meltwater and Signal AI, with dashboard-building skills.
• Strong analytical ability to translate complex data into client-ready narrative and recommendations.
• Excellent written and verbal communication; comfortable presenting to senior client stakeholders.
• Ability to travel to FTI offices and client sites as needed; authorized to work in the United States.

Responsibilities

• Lead end-to-end paid media campaigns across channels including search, social, programmatic, video/CTV, and out-of-home from briefing to post-campaign analysis.
• Translate client objectives into actionable paid media plans with audience segmentation and KPI frameworks.
• Oversee creative concepting and copy requirements for paid activations.
• Own campaign trafficking, tagging, and QA to ensure accurate measurement across all paid programmes.
• Manage campaign budgets with rigorous pacing reports and flag optimization opportunities or risks.

Skills

Analytical skills

Excellent communication

Project management

Team mentorship

Education

Bachelor's degree

Tools

GA4

Google Tag Manager

Brandwatch

Meltwater

Signal AI

Job description

FTI Consulting is seeking a Paid Media Director to develop and execute data-driven paid media and digital strategy. This role involves working with clients across sectors on corporate branding, public affairs campaigns, crisis response, and special situations.

You will collaborate with colleagues across Corporate Positioning & Insights to deliver integrated, multi-channel programs, contribute to proposals, and help lead client engagements with a strong focus on measurement and growth.