Paid Media Director — Strategy & Crisis Response

FTI Consulting; Chicago (IL); On-site; USD 99,000 - 173,000; Full time

Job summary

FTI Consulting is seeking a Paid Media Director to develop and execute paid media and digital strategy based on data-driven insights. The role partners with clients across sectors on corporate positioning, public affairs campaigns, crisis response, and multi-channel programs.

You’ll work directly with clients to translate objectives into strategy, lead end-to-end campaigns, and contribute to thought leadership while growing the CPI&I practice.

Qualifications

• Bachelor’s degree in Communications, Marketing, Political Science, Business, or related field.
• 5+ years hands-on paid media experience, ideally in a communications agency or digital consultancy.
• Experience planning and executing paid campaigns across paid search, paid social, and programmatic display.
• Proficiency with analytics tools including GA4 and platform reporting.
• Experience with listening/monitoring tools and building dashboards for reputation tracking.

Responsibilities

• Lead end-to-end management of paid media campaigns across channels.
• Translate client objectives into actionable paid media plans with budgeting and KPI frameworks.
• Oversee creative concepting and copy requirements for paid activations.
• Own campaign trafficking, tagging, and QA for accurate tracking and attribution.
• Manage campaign budgets and flag optimization opportunities to leadership.
• Serve as primary client contact on paid media accounts and report performance.
• Collaborate with cross-functional teams to deliver integrated programs.
• Contribute to client scopes, proposals, and pitches.

Skills

Paid media strategy

Campaign analytics

Client management

Team mentorship

Budget management

Education

Bachelor’s degree in Communications/Marketing/Related field

Tools

Google Analytics (GA4)

Google Tag Manager

Brandwatch/Meltwater/Sprinklr

DSPs & programmatic buying

Job description

FTI Consulting is seeking a Paid Media Director to develop and execute paid media and digital strategy based on data-driven insights. The role partners with clients across sectors on corporate positioning, public affairs campaigns, crisis response, and multi-channel programs.

You’ll work directly with clients to translate objectives into strategy, lead end-to-end campaigns, and contribute to thought leadership while growing the CPI&I practice.