Paid Media Data Architect - First-Party Activation

Citigroup; Irving (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Citigroup is seeking a skilled Paid Media Data Solution Architect to join our marketing data and technology team. This role designs, implements, and maintains data solutions that move first-party data across MarTech and AdTech platforms to enable activation, measurement, and reporting.

You will collaborate with marketing, data engineering, analytics, and platform partners to ensure data is integrated, governed, and documented throughout its lifecycle, while supporting onboarding, distribution,

Qualifications

• 5-8 years of experience in branding, marketing or analytics.
• Experience designing and documenting data flows across multiple platforms.
• Strong understanding of data governance, privacy regulations, operational controls, and data quality management.

Responsibilities

• Design end-to-end data flows for activation, measurement, and reporting across MarTech and AdTech.
• Manage data onboarding, audience delivery, and activation workflows to ensure accurate and timely execution.
• Ensure compliance with Citi's data governance policies and privacy requirements.
• Collaborate with marketing, data engineering, analytics, and platform partners.

Skills

Data architecture

SQL

ETL processes

Data governance

Audience activation

Cross-functional collaboration

Analytical skills

Tools

ETL tools

Job description

Citigroup is seeking a skilled Paid Media Data Solution Architect to join our marketing data and technology team. This role designs, implements, and maintains data solutions that move first-party data across MarTech and AdTech platforms to enable activation, measurement, and reporting.

You will collaborate with marketing, data engineering, analytics, and platform partners to ensure data is integrated, governed, and documented throughout its lifecycle, while supporting onboarding, distribution,