Paid Media & CRO Performance Specialist

University of St. Augustine for Health Sciences; San Marcos (CA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

University of St. Augustine for Health Sciences seeks a Digital Marketing Specialist to plan, execute, and optimize paid digital campaigns.

You’ll translate business goals into measurable efforts, monitor budgets, and drive insights for CRO and lifecycle programs in Marketo. Based on the San Marcos, CA campus, this campus-based role requires a hybrid schedule with 3 days on campus, collaborating with internal teams and external agencies to elevate the marketing pipeline from inquiry to

Qualifications

• 3-5 years of experience supporting or managing paid media and email campaigns.
• Bachelor’s degree in marketing, analytics, or related field required.
• Hands-on experience working with paid media platforms (e.g., Google Ads, Meta) in an agency or in-house support capacity
• Working knowledge of web analytics tools (e.g., GA4, SEMRush).
• Experience working with marketing automation or CRM platforms (e.g., Marketo, Salesforce) preferred
• Strong comfort with data, reporting, and performance analysis

Responsibilities

• Plan paid media strategy, translating objectives into measurable campaigns.
• Manage day-to-day planning, execution, and reporting for paid channels with agency collaboration.
• Monitor campaign performance, pacing and spending against budgets and goals.
• Review agency reporting and develop optimizations based on trends.
• Ensure tracking from ad platform to Marketo/CRM and troubleshoot data flow issues.
• Update and audit campaign forms and lead capture flows.
• Develop CRO testing roadmap for paid landing pages with marketing teams.
• Support automation and campaign setup in Marketo; assist email deployments.
• Coordinate integrated channel strategies with content, website, and IT teams.
• Build relationships with stakeholders to share digital insights

Skills

Paid media planning

Analytical skills

Project management

Communication skills

Education

Bachelor's degree in marketing/analytics

Tools

Google Ads

Meta (Facebook) Ads

GA4

SEMrush

Marketo

Salesforce

Job description

University of St. Augustine for Health Sciences seeks a Digital Marketing Specialist to plan, execute, and optimize paid digital campaigns.

You’ll translate business goals into measurable efforts, monitor budgets, and drive insights for CRO and lifecycle programs in Marketo. Based on the San Marcos, CA campus, this campus-based role requires a hybrid schedule with 3 days on campus, collaborating with internal teams and external agencies to elevate the marketing pipeline from inquiry to