Paid Media Coordinator (Level - Early Career)

Cronin; Glastonbury (CT); Hybrid; USD 55,250 - 74,750; Full time

Benefits offered by this job

Professional Growth

Hands-on training

Mentorship opportunities

Conference and certification support

Hybrid work flexibility

Job summary

A marketing and advertising agency in Connecticut is looking for a Paid Media Coordinator. This entry-level role involves executing strategic media buys, optimizing campaign performance, and collaborating with various teams to achieve client success. Candidates should have a degree in a relevant field and some experience with digital media channels. This position offers professional growth and hybrid work flexibility.

Qualifications

• 1-2 years hands-on experience with paid search, paid social, CTV, or other digital media channels.
• Capability to evaluate the effectiveness of media buys and adjust strategies accordingly.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Execute strategic media buys across Google Ads, Meta, LinkedIn, and other digital platforms.
• Monitor and optimize campaign performance using real-time data.
• Collaborate with media planners to refine targeting and campaign strategies.

Skills

Paid search

Paid social

Digital media channels

Analytical mindset

Collaborative communication

Detail-oriented

Education

Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Job description

Paid Media Coordinator (Level - Early Career)

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About Us

We’re an award-winning, rapidly growing, fully integrated marketing and advertising agency in Connecticut. Cronin leverages the exponential force of creativity to help brands thrive. At Cronin, it’s our mission to create Brand and Demand for our clients. Our key point of difference is our ability to build and establish brands for clients while driving sales & leads. This full‑funnel approach leads to measurable results and above average retention of clients and team members.

While our work spans all industries, we have strength in categories that matter in today’s environment, including Financial, Health, Consumer, and B2B. Building on our 75-year history of innovation, strategic smarts, and creativity, we embrace AI, analytics, and service models to create exceptional value for clients. We are a member of AMIN, a global network of independent agencies, and work globally, nationally, and regionally with clients on multiple continents.

We are “All goat, no sheep”, which means we boldly lead our clients into new territory. Our culture is based on ten core values: Integrity, Curiosity, Creativity, Connected, Balanced, Unique, Genuine, Accountability, Empathetic, Tenacious.

Come grow with us. Learn more at www.cronin-co.com.

About the Role

We’re seeking a Paid Media Coordinator early in their career (1–2 years in) who’s energized by curiosity, eager to learn, and excited to wear many hats turning strategic media plans into high‑performing campaigns. You’ll be the critical link between strategic planning and campaign success.

Your precise execution and optimization directly impact client growth and satisfaction. What’s best is that you’ll work on a diverse group of campaigns from healthcare to breakthrough consumer brands who are all growing strong.

This isn't just about placing ads, you'll be helping to craft the digital touchpoints that connect our clients with their audiences in meaningful ways.

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 1‑2 years hands‑on experience with paid search (a big plus!), paid social, CTV, or other digital media channels.
• Analytical mindset, with the capability to evaluate the effectiveness of media buys and adjust strategies accordingly with guidance.
• Collaborative communication style and comfort working across account, creative, and strategy teams.
• Detail‑oriented approach with ability to manage multiple campaigns simultaneously.

What you’ll Do

• Execute strategic media buys across Google Ads, Meta, LinkedIn, and other digital platforms.
• Monitor and optimize campaign performance using real-time data to maximize ROI and KPI achievement.
• Collaborate with media planners to refine targeting, budgets, and campaign strategies based on performance data.
• Assist with campaign reconciliation, budget tracking, and billing accuracy.
• Negotiate with vendors and platform reps to secure optimal placements and added value.
• Partner with creative teams to ensure ad specifications, deadlines, and brand standards are met.

What You’ll Gain

• Professional Growth
• Hands‑on training with industry‑leading platforms and emerging technologies
• Mentorship opportunities with senior media strategists and planners
• Conference and certification support for continued learning
• Collaborative team of 11 media professionals across planning, buying, and analytics
• Hybrid work flexibility with 3 days in‑office for collaboration
• Direct client exposure and opportunity to present campaign results
• Cross‑functional projects with creative, strategy, and account teams

Excited to turn smart media plans into real results? We'd love to hear from you. And don’t worry, your application goes to actual humans who can’t wait to meet you!

We're an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This is an exempt role.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing

Industries

Marketing Services

Location & Salary

Connecticut, United States – $55,250 - $74,750 (3 days ago)