Paid Media Coordinator: Data-Driven Growth

United-Legwear-; New York (NY); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Fitness Reimbursement

Disability Insurance (employer paid)

Group-Term Life Insurance (employer)

Employee Assistance Program (EAP)

401(k) with employer match

Paid Time Off (PTO)

Job summary

United Legwear & Apparel Co. is seeking a Digital Marketing Coordinator in New York City to support paid media campaigns across DTC brands and Amazon storefronts.

You will own the full lifecycle from setup to optimization, collaborating with CRM and creative teams to hit ROAS and growth targets. The role requires a bachelor’s degree in a related field, strong analytics, and experience with Meta/Google/TikTok and Amazon advertising.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
• Strong analytical skills with proficiency in Excel and Google Sheets.
• Solid grasp of core paid media metrics (ROAS, CPA, CAC, CTR).
• Highly organized with clear written and verbal communication.

Responsibilities

• Manage day-to-day campaign execution across paid media for DTC sites, Amazon, and retail media.
• Monitor delivery, pacing, performance daily, and surface optimization opportunities.
• Coordinate creative assets and brief teams on high‑performing ads.
• Track monthly spend, reconcile invoices, and maintain the campaign calendar.
• Collaborate on audience strategy and prepare performance summaries for leadership.

Skills

Analytical skills

Excel

Google Sheets

Written & verbal communication

Attention to detail

Campaign management

Education

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Amazon Advertising

GA4

Looker Studio

Shopify

Job description

United Legwear & Apparel Co. is seeking a Digital Marketing Coordinator in New York City to support paid media campaigns across DTC brands and Amazon storefronts.

You will own the full lifecycle from setup to optimization, collaborating with CRM and creative teams to hit ROAS and growth targets. The role requires a bachelor’s degree in a related field, strong analytics, and experience with Meta/Google/TikTok and Amazon advertising.