Paid Media Campaign Analytics Specialist

Equiliem; Burbank (CA); On-site; USD 58,000 - 65,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Life Insurance

Matching 401(k)

Commuter Benefits

Employee Discounts & Rewards

Payroll Payment Options

Job summary

Equiliem in Burbank, CA, seeks a Campaign Analytics & Reporting Specialist to support our internal media buying team with campaign reporting, dashboards, data reconciliation, and performance insights across paid media channels. This role requires hands-on paid media experience, strong SQL, spreadsheet skills, and the ability to translate data into clear narratives.

You will produce recurring campaign recaps, reconcile delivery and spend against media plans, and identify performance trends while

Qualifications

• Minimum 3 years of hands-on experience supporting paid media campaigns across web and mobile channels.
• Experience with mobile measurement partners (MMPs) such as Kochava, Adjust, or AppsFlyer.
• Strong understanding of paid media metrics (reach, frequency, CPM, CTR, VTR, conversions).
• Strong SQL skills and advanced spreadsheet proficiency.
• Ability to translate campaign data into clear business narratives and actionable insights.
• Experience reconciling campaign delivery and spend against media plans.
• Experience with campaign reporting, performance dashboards, and recurring reporting processes.
• Strong written and verbal communication skills.
• Excellent attention to detail and ability to maintain accuracy under deadlines.
• Ability to manage multiple concurrent campaigns and prioritize reporting requests.
• Familiarity with AI-powered analytics tools preferred but not required.

Responsibilities

• Produce recurring campaign performance recaps using templates and established reporting processes.
• Maintain and update performance dashboards using Looker, Tableau, Data Studio, or similar tools.
• Pull, organize, and analyze data from analytics platforms to support reporting and insights.
• Reconcile campaign delivery and spend against established media plans.
• Monitor campaign performance and identify trends, anomalies, and issues requiring attention.
• Analyze campaign data to explain performance changes and drivers from a paid media perspective.
• Translate quantitative findings into clear narratives communicating what happened and its meaning.
• Support reporting across paid social, programmatic, display, web, and mobile campaigns.
• Manage multiple concurrent campaigns and recurring reporting deadlines.
• Respond to ad hoc reporting and analytical requests from the broader media team.
• Maintain a high level of accuracy and consistency across reporting and dashboards.

Skills

Paid media experience

SQL

Data analysis

Communication

Dashboards

Attention to detail

Tools

Looker

Tableau

Data Studio

Kochava

Adjust

AppsFlyer

Job description

Equiliem in Burbank, CA, seeks a Campaign Analytics & Reporting Specialist to support our internal media buying team with campaign reporting, dashboards, data reconciliation, and performance insights across paid media channels. This role requires hands-on paid media experience, strong SQL, spreadsheet skills, and the ability to translate data into clear narratives.

You will produce recurring campaign recaps, reconcile delivery and spend against media plans, and identify performance trends while