Marketing Specialist

Wellmade; San Leandro (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

Wellmade, located in San Leandro, California, is seeking a strategic Marketing Specialist to lead and scale our brand. This role is crucial for shaping our marketing function and involves partnering with executive leadership to define long-term strategies. The ideal candidate will have 3–5+ years of experience in digital marketing and be proficient with tools like Adobe Creative Suite and Google Analytics. Join us in driving impactful marketing initiatives that evolve our brand's reach and effectiveness.

Qualifications

• 3–5+ years of experience in Marketing Systems, Digital Marketing, or related fields.
• Experience with email marketing and lifecycle automation.
• Strong understanding of marketing technology and automation.

Responsibilities

• Define and execute a long-term brand and marketing strategy.
• Lead implementation of tools like Calendly, Zapier, and Buffer.
• Develop email marketing programs including segmentation and automation.

Skills

Email marketing strategy

Digital marketing

Marketing tools proficiency

KPI tracking

Branding

Tools

Adobe Creative Suite

Google Analytics

Supermetrics

Zapier

Buffer

Calendly

CRM tools

Job description

We are seeking a strategic, hands-on Marketing Specialist to lead and scale the Wellmade brand. This is a high-impact leadership opportunity to build, own, and evolve the marketing function from the ground up, shaping both brand direction and go-to-market strategy.

Responsibilities:

• Partner with executive leadership to define and execute a long-term brand and marketing strategy.
• Lead implementation and optimization of tools including but not limited to Calendly, Zapier, Buffer, Supermetrics, or similar CRM/marketing platforms.
• Define KPIs and build reporting frameworks to track campaign effectiveness and ROI.
• Develop structured email marketing programs, including segmentation, templates, automation, and lifecycle strategies.
• Oversee implementations alongside the Systems Lead including automation tools, analytics platforms, and backend systems.

Qualifications:

• 3–5+ years of progressive experience in Marketing Systems, Digital Marketing, Branding, or related fields, with demonstrated ownership of initiatives.
• Experience building or scaling marketing programs, systems, or functions from early stages.
• Strong understanding of marketing technology, automation, and backend systems.
• Experience with email marketing strategy, campaign development, and lifecycle automation.
• Proficiency with tools such as Adobe Creative Suite, Canva, Google Analytics, Supermetrics, Zapier, Buffer, Calendly, or similar platforms.
• Experience supporting or leading software implementations and tool integrations.
• Experience in Construction/Manufacturing/Production is a plus or experience with small stage startups, fast paced environment.

To apply send us a brief intro+CV

We’d love to get to know you. Send us a short note introducing yourself and why this role feels like a good fit, along with your resume or project samples.