Dynamic Paid Media Strategist: Growth & Analytics

Joinimagine; Culver City (CA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

Financial: 401k matching & bonus

Job summary

Henkel is seeking a results-oriented Digital Marketing professional to drive paid ad strategies across search, display, social, and programmatic channels. You’ll partner with our agency and internal teams to craft messaging, optimize campaigns, and push innovative tracking and measurement practices.

You will analyze performance data, stay ahead of industry trends, and support senior leadership in setting creative strategy, with a focus on Meta and Google Ads campaigns.

Qualifications

• Bachelor’s degree in business, marketing, or a related field.
• 3-5 years of experience in digital advertising within CPG (consumer packaged goods), with a focus on paid search, display, programmatic, and social media advertising
• Strong analytical and problem-solving skills
• Excellent written and verbal communication skills
• Proficient in advertising platforms and tools, including Google Ads, Facebook Ads, and programmatic platforms
• Ability to manage multiple campaigns simultaneously and work well under pressure
• Self-motivated, results-oriented, and a creative thinker with a high level of initiative

Responsibilities

• Develop and implement paid advertising strategies across various digital channels, including search, display, programmatic, and social media in collaboration with our digital agency partner
• Collaborate with internal teams and external partners to develop compelling ad edits and messaging
• Analyze campaign performance data and provide insights and recommendations for optimization
• Monitor industry trends and best practices to stay ahead of the competition
• Support the Head of Digital Marketing in setting creative platform strategy, creating shot lists for shoots and working with post production on platform adjustments and edits
• Lead tracking system implementation (UTMs, pixels, etc.), having robust knowledge on tracking ecosystems and how to expand tracking capabilities
• Platform-Specific, Meta (Facebook & Instagram): Partner with internal teams and agency partners to inform the creative strategy for Meta campaigns, including carousel, video, story, and collection ads
• Provide guidance on audience considerations, messaging frameworks, and creative best practices to support engagement and conversion goals
• Google Ads: Contribute to the strategic development of search and display campaigns by advising on keyword intent, ad copy themes, and creative approaches that align with performance objectives

Skills

Digital advertising

Analytical thinking

Written communication

Verbal communication

Campaign management

Education

Bachelor’s degree in business/marketing

Tools

Google Ads

Facebook Ads

Programmatic platforms

Job description

Henkel is seeking a results-oriented Digital Marketing professional to drive paid ad strategies across search, display, social, and programmatic channels. You’ll partner with our agency and internal teams to craft messaging, optimize campaigns, and push innovative tracking and measurement practices.

You will analyze performance data, stay ahead of industry trends, and support senior leadership in setting creative strategy, with a focus on Meta and Google Ads campaigns.