Growth Analyst

Learning Care; Novi (MI); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

50% childcare discount

Bi-weekly paid

401(k) company match

Tuition reimbursement

Education assistance

Flexible PTO

Healthcare benefits

Childcare discount for employees

Job summary

Learning Care is seeking a Growth Analyst to turn marketing performance data into growth insights across its brand portfolio. You will own Google Analytics 4 platform reporting, funnel measurement from acquisition to enrollment, and build growth data marts to unify paid, organic, social, and lifecycle data.

The role partners with BI and marketing leadership to design recurring reports on cost-per-registration, channel efficiency, and funnel conversion, and translates findings into actionable

Qualifications

• A bachelor’s degree in marketing, business analytics, statistics, computer science, or a related field is required.
• 3-5 years of experience in marketing analytics, growth analytics, or a comparable analytical role is required.
• Hands-on experience with Google Analytics 4 platform administration is required, including event configuration, custom dimensions and metrics, and audience building.
• Experience with SQL against a modern data warehouse (BigQuery, Snowflake, Databricks, or Microsoft Fabric) is required.
• Experience building performance dashboards in Looker Studio, Power BI, or Tableau is required.
• Experience translating measurement findings into recommendations for marketing leadership is required.

Responsibilities

• Own Google Analytics 4 platform administration and reporting across Learning Care Group properties, including event configuration and cross-domain tracking.
• Build and maintain growth data marts that unify paid, organic, social, and lifecycle data.
• Design and produce recurring growth reporting on cost-per-registration, cost-per-enrollment, channel efficiency, and funnel conversion across the brand portfolio.
• Build cohort, retention, and channel attribution analyses to inform investments.
• Collaborate with BI on data mart schema, metric definitions, and semantic layer decisions.
• Establish and enforce measurement standards across brands, including UTM taxonomy and attribution rules.
• Support senior directors with ad hoc analysis and business case support.
• Translate analytical findings into narrative recommendations for leadership.

Skills

Marketing analytics

GA4

SQL

BI tools

Data storytelling

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics 4

BigQuery

Snowflake

Databricks

Microsoft Fabric

Looker Studio

Power BI

Tableau

Job description

Join a strong community where all we do is care-for the children and families we serve every day, as well as for our dedicated team members. Our people are our best asset. We listen and we know what you're looking for:

• You want benefits. We support you with a minimum 50% childcare discount, immediate access to benefits, innovative health programs, 401(k) company match, and much more.
• You want balance. We offer flexible schedules that work for you, no nights or weekends, the ability to bring your children to work with you, and paid time off.
• You want opportunity. We invest in your future with ongoing training, tuition reimbursement, credential assistance, and our unique Master Teacher Program.
• You want recognition. We provide a positive, fun workplace where employees are appreciated.

The Growth Analyst is responsible for turning marketing performance data into insight that drives family growth across Learning Care Group's brand portfolio. This role owns Google Analytics 4 platform reporting, funnel measurement from acquisition through enrollment, and the growth data marts that make cross-channel measurement possible. This role ensures that every marketing dollar can be tied to a measurable outcome and that growth decisions are made from evidence, not opinion.

Key Responsibilities:

• Own Google Analytics 4 platform administration and reporting across Learning Care Group properties, including event configuration, custom dimensions and metrics, audience building, and cross-domain tracking.
• Build and maintain the growth data marts that unify paid, organic, social, and lifecycle performance data into a single view of the family journey.
• Design and produce recurring growth reporting on cost-per-registration, cost-per-enrollment, channel efficiency, and funnel conversion across the brand portfolio.
• Build cohort, retention, and channel attribution analyses that inform channel investment decisions.
• Partner with the Business Intelligence function on data mart schema, metric definitions, and semantic layer decisions to ensure consistency across the enterprise.
• Establish and enforce measurement standards across brands, including UTM taxonomy, view-through vs click-through rules, and standard metric definitions.
• Support the Sr Director of Paid Media and the Sr Director of Martech, CRM & Lifecycle Marketing with ad hoc analysis and business case support.
• Translate analytical findings into narrative recommendations for cross-functional leadership audiences.
• Other duties as assigned.

Minimum Qualifications:

• A bachelor's degree in marketing, business analytics, statistics, computer science, or a related field is required.
• 3-5 years of experience in marketing analytics, growth analytics, or a comparable analytical role is required.
• Hands-on experience with Google Analytics 4 platform administration is required, including event configuration, custom dimensions and metrics, and audience building.
• Experience with SQL against a modern data warehouse (BigQuery, Snowflake, Databricks, or Microsoft Fabric) is required.
• Experience building performance dashboards in Looker Studio, Power BI, or Tableau is required.
• Experience translating measurement findings into recommendations for marketing leadership is required.

Preferred Qualifications:

• 5+ years of experience in growth or marketing analytics is preferred.
• Experience with modern data stack tools including dbt, Segment, or Hightouch is preferred.
• Experience with multi-touch attribution modeling or marketing mix modeling is preferred.
• Experience with paid media platforms including Google Ads, Meta, and programmatic display, including reporting APIs, is preferred.
• Experience in multi-brand or multi-location consumer businesses is preferred.
• Google Analytics Certification is preferred.

Knowledge, Skills and Abilities:

• Ability to translate business questions into measurable analytical outputs.
• Working knowledge of digital marketing measurement including UTM governance, view-through vs click-through attribution, and cross-domain tracking.
• Comfort working with imperfect data and being explicit about what is known versus assumed.
• Ability to generate insights from data, develop actionable recommendations, and present to leadership audiences clearly - leading with the finding and supporting with evidence.
• Standard analytics stack fluency including SQL, one BI platform, and one modern data warehouse.
• Excellent customer service skills with both internal and external customers.
• Capable of working with frequent interruptions and changing priorities.
• Effective communication skills, written, verbal and interpersonal.
• Proficient time management, organizational skills and ability to meet established deadlines.

Compensation and Benefits:

• Compensation based on position, education and experience. Bi-weekly paid.
  • $100-110,000 base salary.
  • This position is also eligible for our Support Central bonus program which is based on annual achievement of company performance.
• Health and Wellness Benefits
  • Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.
  • Employees are eligible to participate in our 401(k) retirement plan after 30 days of employment. Participating employees are also eligible to receive a company provided match on their elective deferrals once they reach 1 year of employment with the company.
• Employee perks/discounts
  • Education assistance including tuition reimbursement
  • Childcare discount available to all employees
  • Corporate partner Discounts
• This position is eligible for paid time off. All Corporate employees are enrolled in our Flexible Paid Time Off (PTO) plan. This plan allows for flexibility and discretion between employees and managers in taking time off - with no set accrual for vacation or sick time. Employees can use Flexible PTO for any reason and is compliant with the Colorado Healthy Families Work Act.
• Applications accepted through 10/25/26.

Work Environment:

• This role is typically performed in a professional office-based or home-based office environment.
• Work is generally performed using standard office equipment, including a computer, phone, and other office productivity tools.
• The role may require regular participation in virtual or in-person meetings and collaboration with team members, leaders, and other stakeholders.
• Work is generally performed in an environment with a quiet to moderate noise level.
• Frequent/periodic business travel may be required based on the needs of the role and the business.

Learning Care is an equal opportunity employer and will not discriminate against an employee or applicant based on race, color, religion, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status or any other protected status under federal, state, or local law.