Paid Media Account Strategist (Remote, Minneapolis)

Blacksmith Agency; Minneapolis (MN); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Account Strategist to own paid media for B2B and growing-brand clients. You set targeting, budget calls, roadmap, and the narrative when decisions are explained.

As the strategic voice, you will manage Google Ads, Meta, LinkedIn, and Microsoft Ads campaigns, handle measurement with GA4 and Tag Manager, and drive 90-day roadmaps and long-term client growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Track record of improving ROAS, CPA or pipeline metrics.
• Experience managing multiple clients at an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• 90-day and quarterly roadmaps for each client, with narrative on numbers.
• Account growth through retention and upsell.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Account Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.