Paid Internship: Audience Strategy & Personalization

Universal Studios; Orlando (FL); On-site; USD 20,000 - 26,000; Full time

Benefits offered by this job

Paid internship

Housing financial assistance (eligible

Job summary

Universal Destinations & Experiences Internship Program in Orlando invites motivated students to explore audience strategy and personalization. You will conduct consumer research, build audience profiles, and support data‑driven decision making across marketing initiatives.

The role offers hands-on experience in segmentation, storytelling, and cross‑functional collaboration while building skills in analytics and AI‑enabled personalization. This in-person internship is paid and based in Orlando.

Responsibilities

• Supports audience strategy initiatives through research, analysis, and development of audience profiles and insights.
• Assists with data organization and documentation to improve data quality and support AI-driven capabilities.
• Contributes to test-and-learn planning by identifying opportunities and evaluating results.

Job description

Universal Destinations & Experiences Internship Program in Orlando invites motivated students to explore audience strategy and personalization. You will conduct consumer research, build audience profiles, and support data‑driven decision making across marketing initiatives.

The role offers hands-on experience in segmentation, storytelling, and cross‑functional collaboration while building skills in analytics and AI‑enabled personalization. This in-person internship is paid and based in Orlando.