Internship – Audience & Personalization Strategy (Summer 2027)

Universal Studios; Orlando (FL); On-site; USD 20,000 - 26,000; Full time

Benefits offered by this job

Paid internship

Housing financial assistance (eligible

Job summary

Universal Destinations & Experiences Internship Program in Orlando invites motivated students to explore audience strategy and personalization. You will conduct consumer research, build audience profiles, and support data‑driven decision making across marketing initiatives.

The role offers hands-on experience in segmentation, storytelling, and cross‑functional collaboration while building skills in analytics and AI‑enabled personalization. This in-person internship is paid and based in Orlando.

Responsibilities

• Supports audience strategy initiatives through research, analysis, and development of audience profiles and insights.
• Assists with data organization and documentation to improve data quality and support AI-driven capabilities.
• Contributes to test-and-learn planning by identifying opportunities and evaluating results.

Job description

Universal Destinations & Experiences Internship Program

• Summer 2027 Program Dates: Approximately May 2027 – August 2027.

JOB SUMMARY

The Audience & Personalization Strategy Intern will support audience‑first business and marketing strategies through consumer research, audience analysis, and strategic project support. Working across audience intelligence, personalization, AI enablement, and experimentation initiatives, the intern will help uncover insights, organize data and strategic assets, and contribute to projects that strengthen audience engagement and growth. This role offers hands‑on experience with audience strategy, segmentation, consumer insights, data‑driven decision making, experimentation, and AI‑supported personalization, while building skills in research, analytics, storytelling, and cross‑functional collaboration.

MAJOR RESPONSIBILITIES

• Supports audience strategy initiatives through research, analysis, and development of audience profiles and insights.
• Assists with data organization, cleansing, and documentation efforts to improve data quality and support emerging AI‑driven capabilities.
• Conduct research on priority audiences, consumer trends, and market opportunities to inform strategic decision‑making.
• Contributes to test‑and‑learn planning by identifying opportunities, developing hypotheses, and helping evaluate results.
• Partners with cross‑functional teams to gather information, organize assets, and support ongoing audience and personalization projects.
• Helps translate findings into clear presentations, summaries, and recommendations for stakeholders.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and Team Member involvement activities.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS

• In pursuit of a Bachelor or Graduate degree at an Accredited Institution with current class standing of Junior or above.
• Minimum cumulative 2.8 GPA is required.
• A transcript is required upon application.

PREFERRED SKILLS & KNOWLEDGE

• Preferred majors include: Marketing Analytics, Business Analytics, Economics, Psychology, Data Science, or similar.
• Experience analyzing customer, survey, or marketing data using Microsoft products and visualization tools.
• Strong interest in consumer behavior, audience segmentation, personalization, and strategic marketing.
• Able to translate data‑driven insights into clear business recommendations and communicate effectively with cross‑functional teams.

Please note the following

• This internship will be an in‑person experience, based in our Orlando offices.
• Interns must be currently pursuing a degree at an accredited university, and must have a graduation date later than August 2027.
• Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.
• All of our internships are paid, and you may also qualify for housing financial assistance if applicable. The Recruiter will provide specific eligibility details.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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