Paid Digital Marketing Associate: Lead Gen & Appointments

Advisors Excel; Topeka (KS); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with matching

On-site amenities (café, gym, primary/

Job summary

Advisors Excel in Topeka, KS is seeking a Digital Marketing Associate to manage end-to-end paid digital campaigns for financial advisors, focusing on generating qualified first appointments. You will own campaign launch, optimization and performance insights across the full funnel from ad creative to lead conversion.

This onsite role requires hands-on experience with Meta/Facebook ads, landing pages, form flows, and Go High Level, plus strong analytical and communication skills.

Qualifications

• Experience with Meta (Facebook) Ads for paid digital campaigns.
• Experience managing paid social campaigns, preferably on Meta/Facebook.
• Strong analytical mindset to interpret performance data and take action.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Clear and confident written and verbal communication.
• Self-starter with ownership and accountability.
• Familiarity with Go High Level, CRMs, and campaign tracking tools.
• Strong attention to detail and organization.

Responsibilities

• Launch and manage semi-custom paid digital campaigns for financial advisors on platforms like Facebook and Google.
• Launch, manage, and optimize paid digital campaigns (primarily on Meta) to generate high-quality leads and booked appointments.
• Own campaign performance metrics such as cost per lead, contact rate, and appointment conversion.
• Build and manage assets including ad creative, landing pages, and form flows within platforms like Go High Level.
• Analyze campaign data and identify opportunities to improve targeting, creative, and follow-up strategy.
• Collaborate with appointment setters and internal teams to improve lead-to-appointment conversion.
• Communicate performance updates and insights clearly to internal stakeholders and advisor offices.
• Ensure campaigns comply with financial services marketing standards and internal guidelines.
• Continuously test and iterate on messaging, audiences, and funnel strategies.

Skills

Meta (Facebook) Ads platform

Paid social campaigns

Analytical mindset

Clear communication

Self-starter

CRM platforms

Go High Level

Campaign tracking tools

Tools

Go High Level

CRMs

Campaign tracking tools

Job description

Advisors Excel in Topeka, KS is seeking a Digital Marketing Associate to manage end-to-end paid digital campaigns for financial advisors, focusing on generating qualified first appointments. You will own campaign launch, optimization and performance insights across the full funnel from ad creative to lead conversion.

This onsite role requires hands-on experience with Meta/Facebook ads, landing pages, form flows, and Go High Level, plus strong analytical and communication skills.