Paid Media Specialists - Paid Search/SEM, Paid Social

Joyce Windows, Sunrooms & Baths; Berea (OH); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary and benefits

Direct impact on marketing ROI

Opportunity for certifications

Collaborative work environment

Job summary

A leading home improvement company in Berea is seeking a Performance Marketing Analyst to manage and optimize paid media campaigns. The ideal candidate will have 2-3 years of hands-on experience in performance marketing and a strong analytical mindset. You will work with platforms such as Google Ads and Meta Ads to drive lead generation. This role emphasizes collaboration within a supportive marketing team, offering competitive salary and benefits.

Qualifications

• 2-3 years of hands-on experience in performance marketing, paid media, or PPC advertising.
• Strong working knowledge of key advertising platforms.
• Proven record of improving Cost per Lead and conversion performance.

Responsibilities

• Manage and optimize paid media campaigns across various digital channels.
• Collaborate with teams to develop ad copy, visuals, and landing pages.
• Monitor budgets, pacing, and ROI across all campaigns.

Skills

Google Ads

Bing Ads

Meta Ads Manager

Google Analytics (GA4)

Analytical mindset

Tools

Looker Studio

Tableau

HubSpot

Salesforce

Job description

Performance Marketing Analyst - Paid Media / PPC / Digital Advertising

2 days ago Be among the first 25 applicants

Joyce Windows, Sunrooms & Baths - Cleveland, OH (On-site)

Base pay range

$50,000.00/yr - $70,000.00/yr

Company Overview

Joyce Windows, Sunrooms & Baths a 70-year home improvement leader is growing fast and expanding our digital marketing team. We're looking for a Performance Marketing Analyst who's hands-on, analytical, and ready to own our paid media strategy.

About Joyce Windows, Sunrooms & Baths

For over 70 years, Joyce has helped homeowners transform their homes with energy-efficient windows, sunrooms, and bath products made in the USA. We're a family-owned company focused on craftsmanship, innovation, and customer satisfaction.

Now we're looking for someone who can help us take our digital advertising and lead generation to the next level.

What You'll Do

As our Performance Marketing Analyst, you'll be responsible for creating, managing, and optimizing paid media campaigns that drive high-quality leads for our home improvement business. You'll work across Google Ads, Bing, Meta (Facebook/Instagram), and new platforms like Nextdoor and Reddit to build campaigns that convert.

Responsibilities

• Managing paid search, display, social, and retargeting campaigns
• Tracking performance with Google Analytics (GA4) and campaign dashboards
• Running A/B tests to improve conversion rates and cost per lead
• Collaborating with content and design teams on ad creative and messaging
• Monitoring budgets, pacing, and ROI across all paid channels
• Working with third-party lead providers such as Angi and Thumbtack to analyze lead quality and improve performance

Requirements

Top Responsibilities

• Plan, launch, and manage Google Ads, Bing Ads, and Meta Ads (Facebook/Instagram) campaigns
• Optimize paid search and social campaigns for lead generation, conversions, and ROI
• Build and maintain reports in Google Analytics, Looker Studio, or similar tools
• Analyze data to uncover trends, insights, and optimization opportunities
• Partner with creative teams to develop ad copy, visuals, and landing pages that perform
• Manage budgets across multiple digital channels
• Stay ahead of trends and new features in Google Ads, Meta Ads, and other digital marketing platforms

What You Need To Succeed

• 2-3 years of hands-on experience in performance marketing, paid media, or PPC advertising
• Strong working knowledge of Google Ads, Bing Ads, Meta Ads Manager, and Google Analytics (GA4 preferred)
• Proven record of improving CPL (Cost per Lead) and conversion performance
• Strong analytical mindset and ability to turn data into actionable insights
• Ability to work independently while collaborating with a small marketing team
• Excellent communication and reporting skills

Preferred Skills

• Google Ads or Meta Ads certifications
• Experience with Nextdoor, Reddit, or other emerging ad platforms
• Familiarity with HubSpot or Salesforce for lead management and attribution
• Strong reporting and visualization skills using Looker Studio or Tableau

Why Join Joyce

• Competitive salary and benefits
• Stable, family-owned company with over 70 years of success
• Direct impact on marketing ROI and lead generation performance
• Opportunity to learn, grow, and earn certifications
• Collaborative, supportive marketing environment