Digital Paid Media Manager

Robert Half; Fort Lauderdale (FL); On-site; USD 100,000 - 120,000; Full time

Job summary

PPCjobs is seeking a Digital Paid Media Manager in Fort Lauderdale to own strategy, execution, and optimization of paid digital campaigns. This hands-on role requires building and optimizing campaigns, analyzing results, and driving eCommerce growth across channels, including Google, Meta, and programmatic buys.

The ideal candidate will manage large budgets, optimize product feeds, and lead audience segmentation while collaborating with analytics and merchandising teams to ensure measurement

Qualifications

• 4+ years of experience in paid media, performance marketing, or eCommerce marketing.
• Strong experience with Google Search, Google Shopping, Performance Max, and paid social platforms.
• Experience managing substantial digital media budgets.

Responsibilities

• Lead paid media strategy and execution across channels to drive acquisition, revenue and profitability.
• Own product feed optimization and feed management for large catalogs (Google Merchant Center, Feedonomics).
• Develop sophisticated audience segmentation and targeting for multiple geographic markets.
• Monitor KPIs (ROAS, CAC, conversion rate, revenue) and provide actionable optimization recommendations.
• Collaborate with analytics, eCommerce, merchandising, and creative teams.

Skills

Paid media

Performance marketing

Data analysis

Campaign optimization

Tools

Google Ads

Google Merchant Center

Google Analytics

Microsoft Advertising

Meta Ads Manager

Feedonomics

Salesforce Marketing Cloud

Google Tag Manager

Looker

Job description

Digital Paid Media Manager

Marine eCommerce | Testing, Optimization & Customer Insights

Location: Fort Lauderdale (Onsite Mon-Thurs, Remote Fridays)

Employment Type: Full-Time

Salary: $100-120k

Are you a hands-on performance marketer who loves digging into campaign data, optimizing product feeds, and driving measurable eCommerce growth?

We're partnering with a leading company in the marine and boating industry seeking a Digital Paid Media Manager to own the strategy, execution, and optimization of paid digital marketing programs. This role is ideal for someone who enjoys both high-level planning and rolling up their sleeves to manage campaigns, optimize feeds, analyze results, and continuously improve performance.

This is not an agency management role. We're looking for a practitioner who can build strategy, execute campaigns, identify opportunities, and drive results across a sophisticated eCommerce environment.

What You'll Do

As the Digital Paid Media Manager, you'll lead acquisition efforts across multiple paid media channels while helping shape the company's overall digital growth strategy.

Paid Media Strategy & Execution

• Develop and execute paid media strategies that drive customer acquisition, revenue growth, and profitability
• Manage campaigns across Google Ads, Google Shopping, Meta, Microsoft Advertising, display, retargeting, and programmatic channels
• Optimize campaign performance through ongoing testing, analysis, and budget management
• Identify opportunities to expand reach, improve efficiency, and maximize return on ad spend

Feed & Shopping Optimization

• Own and optimize product feed strategy across large product catalogs
• Manage Google Merchant Center and feed management platforms such as Feedonomics
• Ensure product data is accurate, optimized, and positioned to maximize Shopping and Performance Max results
• Partner with merchandising and eCommerce teams to improve feed quality and campaign performance

Audience Segmentation & Targeting

• Develop sophisticated audience strategies across geographic markets and customer segments
• Analyze and optimize campaigns for new customer acquisition, retargeting, and customer retention
• Leverage audience insights, attribution, and behavioral data to improve campaign effectiveness

Measurement & Performance Insights

• Monitor campaign performance across key KPIs including ROAS, CAC, conversion rate, and revenue
• Analyze marketing effectiveness and provide actionable recommendations
• Design and execute testing initiatives to improve media performance
• Partner closely with analytics and eCommerce teams to ensure accurate measurement and attribution

Cross-Functional Collaboration

• Work closely with digital, eCommerce, merchandising, analytics, and creative teams
• Support new customer acquisition initiatives and seasonal growth opportunities
• Present performance insights and recommendations to stakeholders and leadership

What We're Looking For

Required Experience

• 4+ years of experience in paid media, performance marketing, or eCommerce marketing
• Proven success managing performance-driven acquisition campaigns
• Strong experience with Google Search, Google Shopping, Performance Max, and paid social platforms
• Experience managing substantial digital media budgets
• Strong analytical mindset with the ability to translate data into action

Technical Expertise

Experience with several of the following:

• Google Ads
• Google Merchant Center
• Google Analytics
• Microsoft Advertising
• Meta Ads Manager
• Feedonomics
• Salesforce Marketing Cloud
• Google Tag Manager
• Looker or other reporting platforms

Highly Preferred Experience

• Product feed optimization and feed management
• Large product catalogs
• Google Shopping campaigns
• Attribution and measurement strategy
• Audience segmentation
• eCommerce growth marketing
• A/B testing and incrementality testing
• Conversion rate optimization

Who Will Thrive Here

The ideal candidate is a hands-on performance marketer who enjoys both strategy and execution.

You know how to:

• Build and optimize campaigns, not just oversee agencies
• Turn data into actionable recommendations
• Manage complex audience segmentation strategies
• Balance acquisition, efficiency, and profitability goals
• Optimize product feeds as aggressively as media campaigns

Most importantly, you understand that successful performance marketing requires more than launching campaigns. You continuously test, learn, optimize, and refine strategies to drive measurable business results.

Why This Opportunity?

• Join an established and recognizable brand in the marine industry
• Own significant paid media investment and growth initiatives
• Work across a sophisticated eCommerce ecosystem
• Influence acquisition strategy and customer growth
• Partner directly with senior digital leadership
• Long-term growth potential as the team continues to evolve

If you're passionate about performance marketing, Google Shopping, feed optimization, and driving measurable eCommerce growth, we'd love to hear from you.