Owner’s Club Strategy & Loyalty Specialist

twentysix; Costa Mesa (CA); Hybrid; USD 60,000 - 140,000; Full time

Job summary

VML, part of WPP, is seeking an embedded Owner’s Club Strategy & Program Specialist to support the evolution of a automotive client’s Owner’s Club program, focusing on loyalty strategy, customer engagement, and CLV.

You will collaborate across CRM, partnerships, and agency teams to optimize benefits, experiences, and measurement, delivering customer-centric recommendations and aligning with the brand.

Qualifications

• 3–5 years in CRM, loyalty, or lifecycle marketing.
• Working knowledge of loyalty programs and customer lifecycle strategy.
• Understanding of CLV and retention drivers.
• Ability to contribute to customer-centric program development.
• Strong collaboration and communication skills.
• Exposure to loyalty programs with partner-enabled components.
• Experience integrating third-party offers into programs.
• Experience in automotive or similar industries.
• Familiarity with dealer/OEM environments.

Responsibilities

• Loyalty Strategy Support & Program Optimization: Support evolution of the Owner’s Club value proposition to improve engagement and CLV.
• Contribute recommendations on program enhancements including benefits and experiences.
• Evaluate program effectiveness through a customer-first lens.
• Support test-and-learn initiatives to improve performance.
• Help define and track program success metrics.
• Program & Experience Development: Support development of a cohesive Owner’s Club experience across the lifecycle.
• Ensure alignment with customer needs and expectations.
• Identify opportunities to enhance the member experience.
• Support integration across CRM and digital touchpoints.
• Ensure program is fully aligned with the client’s brand.
• Partnership-Enabled Value: Provide input on leveraging partnerships to enhance Owner’s Club benefits.
• Evaluate partner-driven value opportunities where relevant.
• Ensure alignment with customer value and program objectives.
• CRM & Owner’s Club Alignment: Support alignment between CRM communications and Owner’s Club experiences.
• Ensure coordinated engagement across customer touchpoints.
• Contribute to defining Owner’s Club role in the customer journey.
• Cross-Functional Collaboration: Collaborate with client teams and agency partners to support alignment.
• Contribute insights and recommendations.
• Support focus on customer and program outcomes.
• Program Coordination & Execution Support: Maintain visibility into workstreams and deliverables.
• Participate in working sessions and status meetings.
• Support continuity across initiatives.

Skills

CRM

Loyalty

Lifecycle marketing

CLV

Collaboration

Job description

VML, part of WPP, is seeking an embedded Owner’s Club Strategy & Program Specialist to support the evolution of a automotive client’s Owner’s Club program, focusing on loyalty strategy, customer engagement, and CLV.

You will collaborate across CRM, partnerships, and agency teams to optimize benefits, experiences, and measurement, delivering customer-centric recommendations and aligning with the brand.