Outside Sales Representative - Business Developer

Cherry Lake Tree Farm, Inc.; Groveland (FL); On-site; USD 50,000 - 80,000; Full time

Job summary

Cherry Lake Tree Farm, Inc. seeks an Outside Sales Representative to drive new business and grow a portfolio of small to mid-sized customers.

The role focuses on prospecting, relationship building, product promotion, and managing the full sales cycle from order to fulfillment. You will identify customer needs, close sales, and develop long-term partnerships while coordinating with Inside Sales to support day-to-day account needs.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• Proven ability to service customers and close sales.
• Customer-oriented with enthusiasm, resilience, and drive.
• Ability to plan and organize work per sales strategy.
• Strong communication and negotiation skills.
• Creative problem Solving and adaptability.
• Proficiency with multiple software applications and MS Office.

Responsibilities

• Respond to sales inquiries and contact customers to maximize opportunities in the territory.
• Generate new business by identifying needs and closing sales.
• Develop long-term partnerships with key customers and coordinate with Inside Sales.
• Prepare accurate sales orders and collaborate with departments for service.
• Monitor orders through fulfillment including delivery and satisfaction.
• Promote priority products and communicate specs to product teams.
• Maintain up-to-date customer and market data in the CRM system.
• Review bids and follow up on projects in the territory.

Skills

Sales

Customer Service

Communication

Negotiation

Territory Management

Project Coordination

Microsoft Office

CRM Software

Education

Bachelor's degree in Marketing/Business/Communications

Tools

MS Office

CRM software

Windows OS

Job description

OUTSIDE SALES REPRESENTATIVE

JOB SUMMARY

The Outside Sales Representative is responsible for driving new business development while managing and growing a portfolio of small to mid-sized customer accounts. Key responsibilities include prospecting and acquiring new customers, building strong client relationships, promoting products, and overseeing the complete sales process from order placement through fulfillment. This position offers a motivated sales professional an excellent opportunity to develop expertise in horticultural sales and contribute to a leading team within the industry.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

• Respond to all sales inquiries and proactively contact current and prospective customers by phone, email, or text to maximize sales opportunities within the assigned territory. Maintain a minimum of 35 inbound and outbound customer contacts per day.
• Generate new business by identifying customer needs, communicating the Cherrylake difference, closing sales, and following each project through completion.
• Develop long-term partnerships with key customers and industry contacts while coordinating with Inside Sales Representatives to support day-to-day account needs.
• Prepare accurate sales orders and collaborate with supporting departments to provide excellent customer service.
• Monitor sales orders throughout the fulfillment process, including product availability, customer credit status, scheduling, truckload planning, delivery, and customer satisfaction.
• Remain informed of inventory movement priorities and proactively promote priority products throughout the customer base.
• Develop and distribute targeted flyers, mailings, and other communications regarding product availability, promotions, and sales opportunities.
• Assess customer quality requirements, clearly communicate specifications to product selection teams, and ensure expectations are met or suitable alternatives are presented to the customer.
• Maintain accurate and current customer, prospect, and market information within the company’s customer relationship management system or designated database.
• Review, prioritize, prepare, and submit bids for current and prospective customers in a timely and accurate manner.
• Monitor and follow up on all projects and sales opportunities within the assigned territory.
• Perform other duties as assigned.

QUALIFICATIONS

• Bachelor’s level college graduate with emphasis in, communication, Sales,marketing, public relations, business or other related areas.
• Demonstrated ability to service customers and close sales, using a variety of fundamental sales techniques.
• Customer-oriented with a high degree of enthusiasm, aggressiveness and resilience.
• Ability to plan and organize work according to overall sales strategy and priorities.
• Ability to effectively communicate with a wide variety of customers and understand their buying habits and specific needs and requirements.
• Ability to influence sales through negotiation and creative sales strategy.
• Creative, able to troubleshoot and find innovative solutions for the customer.
• Goal and service-oriented. Detail-oriented. Flexible and adaptable to change. Strong work ethics. Excellent team player.
• Demonstrated proficiency in multiple software applications, Windows, M-S preferred. Spreadsheet and some graphic software application desired.
• Professional appearance with ability to represent CL at marketing and promotional events.

HOURS OF WORK

This is a full-time position. Days and hours of work are Monday through Friday, 40+ hours per week. Occasional evening and weekend work may be required as job duties demand.

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones. Occasional bending, lifting and carrying of objects not to exceed 20 lbs. Occasional exposure to the outdoors.

NOTICE

CHERRYLAKE, INC. RESERVES THE RIGHT TO CHANGE THE JOB DESCRIPTION AND/OR REQUIRE ADDITIONAL DUTIES AT ITS DISCRETION. DFWP, EOE & E-VERIFY