Outside Sales Representative - Bobcat Equipment

Bestline; Harrisburg (Dauphin County); On-site; USD 50,000 - 55,000; Full time

Benefits offered by this job

Company vehicle take-home

Boot reimbursement

Medical, Dental, Vision, and Rx

401(k) with company match

Paid vacation, sick time and holidays

Job summary

Best Line Equipment is seeking an Outside Sales Representative to own and develop the Bobcat territory across Cumberland, Dauphin, Perry, and Lebanon, PA. You will build a strong book of business and grow market share through proactive prospecting and face-to-face customer engagement.

You’ll represent Bobcat’s rugged lineup, leverage a proven dealership network, and collaborate with service, parts, rental, and admin teams to deliver an exceptional ownership experience.

Qualifications

• Proven success in outside sales and territory development.
• Ability to prospect, build relationships and close business.
• Willing to cold call, visit jobsites and develop new accounts.
• Understanding of construction equipment or related industries.
• Strong communication, negotiation and organizational skills.

Responsibilities

• Own and develop an assigned PA territory, growing market share.
• Prospect for new customers through calls, networking, referrals and visits.
• Build long-term relationships with contractors, landscapes, municipalities and businesses.
• Conduct site visits to assess applications and equipment needs.
• Recommend Bobcat equipment, attachments, rentals and support solutions.
• Demonstrate equipment and explain productivity benefits.
• Manage sales process from prospecting to closing and follow-up.
• Maintain CRM activity and pipeline forecasts.
• Collaborate with service, parts, rental and admin teams.

Skills

Territory development

Prospecting

Closing deals

Relationship building

CRM familiarity

Communication

Self-motivation

Tools

CRM software

Microsoft Office

Job description

Build Your Territory. Grow Your Business. Represent a Brand Customers Know.

We are looking for a driven Outside Sales Representative to take ownership of our Bobcat equipment territory throughout Cumberland, Dauphin, Perry, and Lebanon, PA.

This is an opportunity for a relationship-driven salesperson who enjoys being in the field, meeting customers, developing new business, and finding equipment solutions that help contractors and businesses get more done.

You’ll represent Bobcat’s recognized lineup of construction and grounds maintenance equipment, backed by an established dealership with dedicated rental, parts, and service teams. You’ll have the products, resources, and support to build a successful territory - but you’ll be the one driving the relationships and growing the business.

If you're an equipment salesperson, rental salesperson, contractor, or experienced outside sales professional who knows how to prospect, build relationships, and close business, we'd like to talk with you.

What You'll Do:

• Own and Develop an assigned Bucks County territory, building a strong book of business and consistently growing market share.
• Prospect for new customers through cold calling, networking, referrals, jobsite visits, industry events, and other business development activities.
• Build long-term relationships with contractors, landscapes, municipalities, agricultural operations, industrial businesses, and other equipment users.
• Conduct customer and jobsite visits to understand applications, challenges, and equipment needs.
• Recommend the right combination of Bobcat equipment, attachments, rentals, and support solutions based on each customer's operation.
• Demonstrate equipment and explain features, capabilities, and productivity benefits.
• Develop both equipment sales and rental opportunities, using the rental fleet as a powerful way to introduce customers to equipment and identify future sales opportunities.
• Manage the complete sales process from prospecting and quoting through negotiation, closing, and customer follow-up.
• Maintain consistent contact with existing customers to identify replacement, expansion, and additional equipment opportunities.
• Partner with our service, parts, rental, and administrative teams to provide customers with an exceptional ownership experience.
• Maintain accurate CRM activity, customer information, sales opportunities, and pipeline forecasts.
• Participate in sales meetings, training, product demonstrations, and manufacturer events.

What Makes a Successful Sales Representative Here?

We're looking for someone who is competitive, personable, persistent, and genuinely enjoys selling.

You don't have to come from a traditional equipment dealership. Experience in construction equipment, equipment rental, landscaping, agriculture, industrial sales, automotive, commercial vehicles, or another technical outside-sales environment can translate well.

The strongest candidates will have:

• Proven success in outside sales, territory development, prospecting, and closing business.
• A strong ability to build relationships and earn customer trust.
• The confidence to make cold calls, walk into jobsites, ask for the business, and develop new accounts.
• An understanding of construction, compact equipment, landscaping, agriculture, or related industries.
• Strong communication, negotiation, organization, and follow-through skills.
• The ability to work independently while collaborating effectively with a larger dealership team.
• Comfort using CRM systems, computers, email, and other sales technology.
• A valid driver's license and acceptable driving record.
• Ability to obtain and maintain a Non-CDL DOT medical card.
• A strong work ethic and ability to manage multiple opportunities and priorities at once.

Most importantly, we're looking for someone who wants to build a territory - not simply manage a customer list.

What You'll Have Behind You:

Selling is easier when you have the right resources behind you. You’ll have access to:

• A highly recognized Bobcat equipment product line
• A strong rental fleet to help generate new customer relationships
• Dedicated parts and service support
• Product and sales training
• Manufacturer support
• Company CRM and sales tools
• Company vehicle with take-home privilege
• Boot reimbursement
• An established dealership and customer base

Job Type:

Full-time

Compensation:

$50,000 - $55,000 base annually, plus commission (dependent on performance)

Benefits Include:

• Medical, Dental, Vision, and Rx
• 401(k) with partial company match
• Short- & Long-Term Disability
• Basic and supplemental life insurance
• Employee Assistance Program
• Employee Discount
• Paid vacation, sick time, and holidays
• Company vehicle w/take home privilege
• Boot Reimbursement

Why work at Best Line?

For over 40 years, Best Line Equipment has been family-owned, and that still shows in how we treat our people. With 15+ locations across PA, MD, and NJ - and growing, there's real opportunity here for anyone ready to build a career. We're passionate about helping our employees grow professionally, work as a team, and take pride in serving our customers. Our culture runs on job satisfaction, diversity, and shared accountability. We've been voted Top 100 Best Places to Work in Pennsylvania multiple years running because we've earned it. Come grow with us.

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