Outside Sales Representative

Dorman Products; Colmar (PA); On-site; USD 60,000 - 100,000; Full time

Job summary

Dorman Products seeks an Outside Sales Representative for the Kentucky territory. You will generate new business, manage dealer relationships, and hit sales targets through face-to-face interactions, prospecting, and solution-based selling to drive revenue and build long-term partnerships.

You will develop territory plans, qualify accounts, conduct product demonstrations, and negotiate pricing. Travel within the territory is required; base pay plus bonus is offered with comprehensive benefits.

Qualifications

• 2–5+ years outside sales experience in powersports, auto, or aftermarket or experience selling B2B products or services is desired.
• Knowledge of UTV/ATV industry.
• Proven track record of meeting or exceeding sales goals.
• Strong interpersonal, communication, and negotiation skills.
• Ability to work independently and travel extensively within territory.
• Proficiency with CRM systems and Microsoft Office tools.

Responsibilities

• Develop and execute a territory sales plan to maximize coverage and revenue.
• Qualify, and develop new dealer accounts within an assigned territory.
• Conduct in-person sales calls, product demonstrations, and presentations.
• Identify customer needs and recommend appropriate products or services.
• Negotiate pricing, contracts, and terms in alignment with company guidelines.
• Meet or exceed monthly, quarterly, and annual sales targets.
• Maintain and grow relationships with existing customers.
• Serve as the primary point of contact for dealer inquiries and issues.
• Collaborate with internal teams to ensure smooth order fulfillment.
• Prepare regular sales reports and forecasts for management.
• Track expenses and submit reports in compliance with company policies.

Skills

Sales experience

Customer relations

Negotiation

CRM proficiency

Communication skills

Time management

Travel willingness

Education

High school diploma

Bachelor’s degree preferred

Tools

CRM software

Microsoft Office

Job description

SuperATV wasn't born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on "Working to Wow" our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

Representing the Kentucky territory, the Outside Sales Representative is responsible for generating new business, managing existing customer relationships, and achieving sales targets within an assigned territory. This role involves regular facetoface customer engagement, prospecting, and solutionbased selling to drive revenue growth and long-term customer partnerships.

Primary Duties

Market & Territory Management

• Develop and execute a territory sales plan to maximize coverage and revenue
• Monitor market trends, competitor activity, and customer feedback
• Maintain accurate records of sales activities, pipeline, and forecasts in CRM system

Sales & Business Development

• Prospect, qualify, and develop new dealer accounts within an assigned territory
• Conduct inperson sales calls, product demonstrations, and presentations
• Identify customer needs and recommend appropriate products or services
• Negotiate pricing, contracts, and terms in alignment with company guidelines
• Meet or exceed monthly, quarterly, and annual sales targets

Account Management

• Maintain and grow relationships with existing customers
• Serve as the primary point of contact for dealer inquiries and issues
• Monitor customer satisfaction and identify opportunities for upselling or crossselling
• Collaborate with internal teams (customer service, operations, pricing, supply chain) to ensure smooth order fulfillment

Reporting & Administration

• Prepare regular sales reports and forecasts for management
• Track expenses and submit reports in compliance with company policies
• Participate in sales meetings, training sessions, and company events

Qualifications

• High school diploma or equivalent required; bachelor's degree preferred
• 2-5+ years of outside sales experience in powersports, auto, or aftermarket or experience selling B2B products or services is desired.
• Knowledge of UTV/ATV industry.
• Proven track record of meeting or exceeding sales goals
• Strong interpersonal, communication, and negotiation skills
• Ability to work independently and manage time effectively
• Proficiency with CRM systems and Microsoft Office tools
• Valid driver's license and ability to travel extensively within territory

The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate. This role is also eligible for a bonus.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com