Outside Sales

Colonial Group; Philadelphia (Philadelphia County); On-site; USD 70,000 - 100,000; Full time

Job summary

Colonial Group is seeking an Outside Sales professional to own a portfolio of strategic and growth accounts, creating demand and expanding wallet share through a KPI-driven cadence. You will build relationships, uncover needs, and turn technical problems into practical solutions.

The role emphasizes owning strategic account plans, selling the full Harrington solution with demos and proposals, and driving demand both within existing customers and via new logos.

Qualifications

• 3+ years of B2B outside sales experience in industrial or technical products.
• Proven ability to create demand and expand complex accounts.
• Strong technical aptitude and problem-solving mindset.
• Excellent communication, presentation, and negotiation skills.
• CRM proficiency (Salesforce or similar).

Responsibilities

• Own Strategic Account Plans: create and grow account plans and gather requirements.
• Sell the full Harrington solution: demos, quotes, and proposals to key decision makers.
• Demand creation within existing customers and growth with new logos.
• Maintain a healthy pipeline and drive quote-to-order conversions in CRM.
• Collaborate with Inside Sales on quotes, follow-ups, and handoffs; client relationship management.
• Operate by KPIs: prospecting cadence, coverage, forecast accuracy, margin mix.

Skills

Outside sales

B2B sales

CRM proficiency

Communication & negotiation

MS Office/Google Workspace

Tools

Salesforce

Job description

We’re looking for an Outside Sales professional who will own a portfolio of strategic and growth accounts, create demand, and expand wallet share through a rigorous, KPI-driven sales cadence. If you love building relationships, uncovering needs, and turning technical problems into practical solutions, this role is for you.

What You’ll Do

• Own Strategic Account Plans: Create, maintain, and grow account plans for an assigned portfolio; continually gather customer requirements, applications, and buying criteria.
• Sell the full Harrington solution: Establish relationships with key decision makers and influencers; make product and application recommendations; provide technical information and demos; prepare quotes and proposals; take and process orders.
• Demand creation (within existing customers): Proactively probe for additional opportunities to ensure full account penetration (SKUs, categories, sites, and business units).
• Leverage company-approved sales and marketing plays.
• Demand creation (new logos): Expand the customer base by researching targets, working business directories, cold-calling, following up on vendor/trade-show leads, and asking for the opportunity to earn the business.
• Pipeline & CRM discipline: Build and manage a healthy opportunity pipeline; maintain accurate activities, contacts, and next steps in the CRM; drive quote-to-order conversion.
• Operate by the numbers: Run a consistent sales rhythm and use KPIs to guide prospecting, coverage, forecast accuracy, and margin mix improvement.
• Reporting & admin: Generate itineraries, sales call notes, high-impact reports, and PSR/CRM updates for management review; complete expense reports per policy.
• Team collaboration: Partner closely with Inside Sales on quotes, credit issues, follow-ups, and handoffs; pitch in on inside sales duties as needed to support overall branch success.

What You’ll Bring

• 3+ years of B2B outside sales experience (industrial distribution, fluid handling, process equipment, or related technical products preferred)
• Proven success creating demand, prospecting, and expanding complex accounts
• Strong technical aptitude and problem-solving mindset; comfortable learning product specs and applications
• Excellent communication, presentation, and negotiation skills; confident asking for the order
• CRM proficiency (e.g., Salesforce or similar) and MS Office/Google Workspace skills