Outside Sales

Rio-Grande-Co.-3; Denver (CO); On-site; USD 65,000 - 200,000; Full time

Benefits offered by this job

401(k) Plan

Paid training and career development

Health/Dental/Vision insurance

Job summary

Rio Grande Co. is seeking an Outside Sales Representative for the Denver Front Range. You will manage a portfolio of residential door hardware customers, negotiate with builders, and drive revenue for door hardware, bath accessories, and related building materials.

The role emphasizes relationship-building, product knowledge, and coordination across divisions to ensure top-tier customer satisfaction in a fast-paced environment.

Qualifications

• Prefers a bachelor’s degree in business management or equivalent experience.
• Experience in building material distribution and door hardware sales.
• Proven sales techniques with new and existing customers.
• Strong knowledge of residential door hardware and related materials.
• Negotiation, planning, and problem-solving skills.
• Excellent written and verbal communication; customer service oriented.
• Experience developing sales strategies to grow the business.
• Ability to manage customer expectations outside core hours.
• Sophisticated use of business software (CRM, MS Office, SXE).
• Knowledge of safety/OSHA regulations; valid driver’s license; bilingual preferred.

Responsibilities

• Build and grow a book of business in residential door hardware and building materials.
• Negotiate contracts with local, regional, and national home builders.
• Develop new sales accounts through cold calling and visits; no overnight travel.
• Educate customers on residential door hardware and related equipment.
• Coordinate with division teams to ensure customer satisfaction.
• Attend monthly sales meetings and stay current on codes and specs.
• Visit job sites with customers to verify project requirements.
• Maintain strong relationships with customers and industry professionals.
• Adhere to company policies and safety requirements.

Skills

Sales techniques

Negotiation skills

Communication skills

Sales strategies

Customer expectation management

Confidential information handling

Professional demeanor

Office/CRM software

OSHA/safety knowledge

Driver's license

Bilingual English/Spanish

Education

Bachelor's degree in business management

Equivalent work experience

3–5 years in building material distribution

2–4 years selling residential door hardware/building materials

Tools

CRMs

Microsoft Office

SXE

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Outside Sales

Full Time Denver, CO, US

4 days ago Requisition ID: 1257

Salary Range: $65,000.00 To $200,000.00 Annually

Position Title:Outside Sales Representative
Department:Sales
Reports To:Branch Manager/Division Manager
FLSA Status:Salary + Commission
Location: Location: Building Materials Division – Denver, Havana, Colorado Springs, Eagle, or Fort Collins, CO

Position Summary

As part of the Sales Team, you will be responsible for managing your book of business and soliciting all opportunities to offer our door hardware/bath accessories products and services to local, regional semi-custom and custom home builders with projects while articulating the Rio Grande Co. values to these potential clients. Additionally, you may already have established clients provided to you, and the Outside Sales Representative will be responsible for developing and cultivating relationships with these, and potential clients. This opportunity is a fast-paced work environment, with the opportunity to work with other high caliber Inside and Outside Sales Representatives.

Founded in 1893, Rio Grande Co. has proudly served the Denver and Rocky Mountain region for over 132 years. What began as a fuel and feed business has grown into a trusted distributor, fabricator, and building materials resource supporting construction projects across Colorado.

As a multi-generational, family-led company, members of the Peterson family – Erik, Elmer, Donald, and Bruce – have guided our growth and long-standing contribution to Colorado’s construction industry.

At Rio Grande Co., we build more than structures — we build teams, careers, and futures. What sets us apart:

• A family-founded culture that prioritizes people and relationships
• A workplace grounded in safety, respect, and accountability
• Transparent leadership and clear expectations
• Investment in employee development and training
• A commitment to doing the right thing for our employees, customers and communities

Key Responsibilities

• Ability to produce residential door hardware takes off specifically related to residential construction.
• Work with the Hardware Operations Team on customer expectations to determine timing and production needs.
• Ability to conduct contract negotiations with local, regional, and national home builders.
• Responsibly for the marketing and sale of residential door hardware products to new and existing customers within the Denver Front Range.
• Responsible for building relationships with new and existing customers.
• Increase sales and division revenue in residential door hardware, bath accessories and closet products and other building materials.
• Establish new sales accounts through cold calling and personal visits to potential customer sites (no overnight travel required).
• Responsible for visiting job locations with the customer/builder to ensure job specifications, quantities and other product specifications are appropriate for the project.
• Offering a full range of products and services to new and current customers, including other specialty products lines
• Coordinating with all division departments to ensure a high level of customer satisfaction.
• Educate customers on residential door hardware related equipment and products through verbal and written communication.
• Network with other industry professionals
• Adhere to all company policies, procedures, rules, and regulations; and comply with government safety requirements and policies.
• Conduct sales negotiation with customers to obtain the appropriate market price for both the company and customer.
• Monitor the sales industry to identify changes in customer demand and preference.
• Attend monthly sales meetings and manufacture training sessions to stay current on all applicable products, codes, and specifications.
• Division specific responsibilities…
• All other duties assigned.

Qualifications

• Prefer a bachelor’s degree in business management and/or equivalent work experience.
• Prefer 3 – 5 years of building material distribution experience.
• 2-4 years of selling and application experience in residential door hardware products and/or building materials.
• Ability to demonstrate successful sales techniques with new and existing customers.
• Strong knowledge in residential door hardware, products, and other building materials such as windows, doors, trim, etc.
• Strong planning, problem solving and negotiation skills.
• Requires excellent written and verbal communication skills, as well as organizational and customer service skills.
• Experience developing and implementing effective sales strategies to grow the business.
• Ability to effectively manage customer expectations in/out of standard core business hours.
• Knowledge of construction or related construction equipment preferred.
• Ability to effectively handle and manage confidential and sensitive information.
• Ability to deal with all levels of employees and outside contacts in a professional manner.
• Experience in various business software, such as Microsoft Office, SXE and CRMs preferred.
• Knowledge of safety and OSHA rules and regulations
• Must have a valid driver’s license with a safe driving record.
• Bilingual strongly preferred - English / Spanish.

Physical & Environmental Requirements

• Constant work performed in a climate-controlled environment
• Occasional work outdoors, in the field, warehouses or yard.
• Rare work in ride-along situations with employees

Physical Demands

• Ability to occasionally lift and move product samples weighing up to 40 pounds.
• Ability to stand and walk for extended periods when assisting customers in the showroom or yard environment.
• Visual acuity to review samples, displays, and perform related tasks.

Rio Grande Co. offers a competitive benefits package, including:

• 401(k) Plan
• Discretionary Employer Matching & Profit Sharing
• Paid Sick, Vacation, Jury Duty, and Bereavement
• Multiple medical plan options
• Dental and Vision insurance
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• Company-paid and voluntary life insurance
• Short-term and long-term disability coverage
• Accident and supplemental insurance
• Paid training and career development
• Employee Assistance Program (EAP)
• Other value-added employee benefits

Additional compensation may include performance-based bonuses or incentives, depending on role-specific goals and company performance.

Equal Opportunity Employer Statement

Rio Grande Co. is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, regardless of race, color, religion, national origin, gender, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law, in accordance with Colorado Department of Labor regulations.

Application Information

This position will remain open until a sufficient pool of qualified applicants has been identified. Interested candidates are strongly encouraged to apply early.